Purple
Day 20 after signup
Have you seen the Grid’s glow up?
Listen, everyone has an awkward phase
Why it works
- Open with a short brand story to give the product-focused message an editorial hook.
- Present product choices with a simple distinction between them so readers can compare at a glance.
- Offer several next steps, such as a quiz, store search, and shopping link, to suit different buying stages.
How it is built
- Product navigation
- Origin story teaser
- Mattress options
- Shopping and store links
- Financing and legal details
Email copy
Mattresses Bed frames Pillows Stores ORIGIN STORY The mattresses actually came last Before Purple mattresses, the Grid was used in hospital beds and wheelchairs. Read the full story Pick your comfort level Essential Mattress 2″ GelFlex Grid® Restore Mattress 2-3″ GelFlex Grid® Rejuvenate Mattress 2-5″ GelFlex Grid® Take the mattress quiz Shop Queens from $999 Find a store near you Enter your zip for your closest store and this weekend's hours. Find your store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR1 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. 1Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.