In the order they arrived, from the first email after signup.
How often, when and how madewell emails its subscribers, measured from every email we received.
Every email madewell sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 4
3 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from madewell after signing up: welcome, sale / discount and product launch emails.
33% of its emails arrived on the day we signed up.
Its subject lines run about 17 characters.
