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Email examplesBrandsLushProduct launch

Lush Grinch collaboration launch email

Lush promotes its handmade, four-piece Grinch collaboration collection with playful rhyming copy that names product types and scents. It also highlights an app discount and directs readers to explore the collection.

Lush

Day 11 after signup

You're a clean one ... Mr. Grinch

New collab alert ⚠️

Why it works

  • Use a recognizable collaboration theme to make a new collection immediately distinctive.
  • Keep product details lively and memorable by weaving them into copy that matches the collaboration’s tone.
  • Follow the collection description with one clear primary action, while keeping secondary account and rewards links in the footer.

How it is built

  1. App discount offer
  2. Collaboration announcement
  3. Rhyming product details
  4. Collection call to action
  5. Preferences and rewards
  6. Contact and legal footer
Email copy

🤩 Enjoy $5 off with the Lush app! * NEW COLLABS CHRISTMAS Our four-piece collection is all made by hand, it’s Who-ville approved; the best in the land. From bath bombs to shower gels, gummies and slime — there’s even a gift! It smells like fresh lime! So scoop them all up, who knows if they’ll stay. A green, grumpy someone may steal them away ... Get Your Grinch On   PREFERENCES Update your preference settings to hear more of what you want BRING IT BACK Bring your plastic packaging back for money off your shop *Promotion period: September 2, 2026, to December 23, 2026. Reward expires 3 months from issue. Minimum spend of US$ 10.00 applies. Reward cannot be spent on: sale items, charity products, any campaign products raising funds for charities or non-profit organizations, gift card, in-store spa vouchers, subscription services, customization service, lifestyle items such as clothing, tote bags and cosmetics pouches, Knot Wraps, makeup brushes. Redeemable once. Participating U.S. stores only. Purchases on the lush.com website are excluded. Promotion T&Cs apply. Find my shop | 1-888-733-5874 | Contact us LUSH REWARDS DOWNLOAD THE APP   Privacy | Change Preferences | Unsubscribe Lush Cosmetics North America respectfully recognizes that our business operates on Indigenous territory across Turtle Island. We act to repair past harm in allyship with Indigenous People including staff, customers and leadership from the organizations and communities we work with. © 2026 Lush Fresh Handmade Cosmetics 35 Jutland Rd Etobicoke, Ontario, Canada M8Z 2G6. Territory of the Mississaugas of the Credit First Nation, Attawandaron (Neutral), Anishinaabe, Haudenosaunee peoples. All rights reserved.

Brand
Lush
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Product launch
Sent
Day 11 after signup
Sent at
Thu, 5:42 PM UTC
From
Lush USA <hello@hello.us.lush.com>
Single CTA
All product launch email examples

Breakdown

Calls to action
0 buttons, 29 links
Length
259 words · 1 min read
Images
8
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #006c43
  • #000000
  • #c3c000
  • #ffffff
  • #101820
Green emailsYellow emailsDark emails

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