Day 0
Day 2
Day 4
Sequence · 3 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 4 days
How often, when and how Rare Beauty emails its subscribers, measured from every email we received.
Every email Rare Beauty sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Rare Beauty after signing up: welcome, company news and onboarding emails. They form 1 automated sequence you can follow day by day.
50% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean pink and 75% of its emails use product grid.
Its subject lines run about 28 characters.