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Email examplesBrandsLushSale / discount

Lush bath bomb story and app discount

Lush shares the history and features of its bath bombs, then introduces its Bath Bot product. The email also promotes an app discount and invites readers to create a Lush account.

Lush

Oct 2, 2026

Did you know we invented the bath bomb?

And baths were never the same …

Why it works

  • Lead with a concise offer, then give the reader a separate reason to keep going through an engaging product story.
  • Break product information into short, focused highlights to make the email easy to scan.
  • Place the related product introduction after the main story so it feels like a natural extension of the topic.

How it is built

  1. App discount offer
  2. Bath bomb history
  3. Product feature highlights
  4. Bath bomb popularity
  5. Bath Bot introduction
  6. Account signup prompt
  7. Legal and brand footer
Email copy

🤩 Enjoy $5 off with the Lush app! * NEW BATH SPA   From a garden shed in 1989 to global icon, our skin-loving, fun fizzers have a lot of history behind them. SOAK UP OUR HISTORY   Hand pressed perfection All of our bath bombs are hand-pressed at our manufacturing sites. Naked, Always Served naked to reduce plastic waste. Designed by our fans Did you know, bath bombs like Toby’s Magic Cow were designed by our customers? Far more than fizz From benefiting your skin and state of mind, to strengthening a rhythms and sleep, there are so many reasons to take a dip! … and that’s why we’re the destination for bath bombs! We sell around 20 million bath bombs globally every year (that’s a lot of baths!) Bathing and beyond Meet Bath Bot: the digital bath bomb that brings an explosion of immersive color and 180-degree sound straight to your tub. EXPLORE NOW     CREATE YOUR LUSH ACCOUNT For order history tracking, easy checkout and personalised content. SIGN UP *Promotion period: September 2, 2026, to December 23, 2026. Reward expires 3 months from issue. Minimum spend of US$ 10.00 applies. Reward cannot be spent on: sale items, charity products, any campaign products raising funds for charities or non-profit organizations, gift card, in-store spa vouchers, subscription services, customization service, lifestyle items such as clothing, tote bags and cosmetics pouches, Knot Wraps, makeup brushes. Redeemable once. Participating U.S. stores only. Purchases on the lush.com website are excluded. Promotion T&Cs apply. Find my shop | 1-888-733-5874 | Contact us LUSH REWARDS DOWNLOAD THE APP   Privacy | Change Preferences | Unsubscribe Lush Cosmetics North America respectfully recognizes that our business operates on Indigenous territory across Turtle Island. We act to repair past harm in allyship with Indigenous People including staff, customers and leadership from the organizations and communities we work with. © 2026 Lush Fresh Handmade Cosmetics 35 Jutland Rd Etobicoke, Ontario, Canada M8Z 2G6. Territory of the Mississaugas of the Credit First Nation, Attawandaron (Neutral), Anishinaabe, Haudenosaunee peoples. All rights reserved.

Brand
Lush
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Sale / discount
Sent
Oct 2, 2026
Sent at
Fri, 1:21 AM UTC
From
Lush USA <hello@hello.us.lush.com>
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 36 links
Length
334 words · 1 min read
Images
12, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #00b5e2
  • #ffffff
  • #000000
  • #212121
Teal emailsLight emails

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