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Email examplesBrandsLushSeasonal campaign

Lush seasonal rewards promotion

Lush promotes a limited-time double-points offer on Snow Fairy products for Lush Club Rewards members. A product grid and rewards message encourage shoppers to explore the seasonal range.

Lush

Day 4 after signup

Open for a sweet surprise … 🧚

Join Lush Club for a sweet treat!

Why it works

  • Lead with a seasonal theme that makes the promotion feel tied to a distinct product collection.
  • Explain the rewards offer before showing products, so readers understand the benefit as they browse.
  • Keep the offer’s eligibility and dates in the fine print while making the main action easy to spot.

How it is built

  1. Delivery banner
  2. Seasonal headline
  3. Rewards offer
  4. Featured product grid
  5. Points explainer
  6. Packaging and footer links
Email copy

🚚 Free same-day delivery $100+ NEW CHRISTMAS GIFTS Fairy Fans, Rejoice! Dust off those wings and get ready to fly to Lush. From October 8th to 12th, Lush Club Rewards members receive double points on every Snow Fairy product. Now that’s magic. Only with Lush Club Rewards. Shop The Real Snow Fairy *T&Cs apply. Snow Fairy BODY SPRAY Snow Fairy FUN Snow Fairy PALM-FREE SHOWER GEL Snow Fairy HAIR PRIMER Fairy Dust DUSTING POWDER Snow Fairy GIFT The Point of Points? The more points you earn, the more rewards you’ll unlock! Get Rewarded *T&Cs apply.   BRING IT BACK Bring your plastic packaging back for money off your shop PREFERENCES Update your preference settings to hear more of what you want Promoter: Lush Handmade Cosmetics Ltd. 08 October 2026 at 9:00 a.m. ET / 6:00 a.m. PT to 12 October 2026 at 11:59 p.m. ET / 8:59 p.m. PT. Valid online, via LUSH app & in Lush stores US & Canada only. Double Lush Club Points on purchases of the following products for Lush Club Rewards members: any non-discounted product from (i) Promoter’s “Snow Fairy” product collection and (ii) the following products: Fairy Dust Dusting powder; Snow Fairy Glitter Mist Spray; Fairy Knot Wrap; I Believe In Snow Fairy Greetings card; Little Snow Fairy Gift; A Little Snow Fairy Magic Gift; Super Fairy Perfume and Glow Fairy Gift. Purchases made in third party run Lush pop-up stores and events, concessions and Lush Hair Lab excluded. For full exclusions, see T&Cs. LUSH Club Rewards T&Cs apply. Find my shop | 1-888-733-5874 | Contact us LUSH REWARDS DOWNLOAD THE APP   Privacy | Change Preferences | Unsubscribe Lush Cosmetics North America respectfully recognizes that our business operates on Indigenous territory across Turtle Island. We act to repair past harm in allyship with Indigenous People including staff, customers and leadership from the organizations and communities we work with. © 2026 Lush Fresh Handmade Cosmetics 35 Jutland Rd Etobicoke, Ontario, Canada M8Z 2G6. Territory of the Mississaugas of the Credit First Nation, Attawandaron (Neutral), Anishinaabe, Haudenosaunee peoples. All rights reserved.

Brand
Lush
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 4 after signup
Sent at
Thu, 4:59 PM UTC
From
Lush USA <hello@hello.us.lush.com>
Product gridFree shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 45 links
Length
346 words · 2 min read
Images
16, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #f99fc9
  • #ffffff
  • #e9e4c0
  • #000000
Yellow emailsPink emailsLight emails

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