Lush
Day 1 after signup
Spotlight on Super Milk
An icon, a legend — pretty much the moment
Why it works
- Lead with a concise incentive, then give the product a clear spotlight so readers quickly understand both the offer and the featured item.
- Support product claims with specific ingredient and sourcing details, then place sustainability and account calls to action after the main product story.
How it is built
- App discount opener
- Product spotlight
- Ingredient sourcing stories
- Bottle return offer
- Account signup and footer
Email copy
🤩 Enjoy $5 off with the Lush app! * TRENDING BESTSELLER GOURMAND Maybe it’s the triple blend of softening, rehydrating milks? Or its cult status? Perhaps it’s because it's for all hair types! Whatever the reason, learn more about Super Milk. EXPLORE SUPER MILK How we care “Our mission is to create resiliency in our supply chain, whilst having a positive impact on people and the planet.” – Abi, Creative Buyer Organic Sicilian Lemons Grown at the foot of Mount Etna, supporting local farmers who use traditional harvesting methods. Extra Virgin Olive Oil Grown from regenerative groves that support bird habitats. Tonka Beans Harvested by indigenous and local communities in the Amazon Rainforest who protect the richest forests in the world. ... all included in our citrusy-sweet, bestselling hair primer! SHOP NOW And when it’s empty … Bring your Super Milk bottle back and receive $1 off your shopping! We’ll recycle it and give it a new life — helping us to close the loop on packaging waste. *T&Cs apply. CREATE YOUR LUSH ACCOUNT For order history tracking, easy checkout and personalised content. SIGN UP *Promotion period: September 2, 2026, to December 23, 2026. Reward expires 3 months from issue. Minimum spend of US$ 10.00 applies. Reward cannot be spent on: sale items, charity products, any campaign products raising funds for charities or non-profit organizations, gift card, in-store spa vouchers, subscription services, customization service, lifestyle items such as clothing, tote bags and cosmetics pouches, Knot Wraps, makeup brushes. Redeemable once. Participating U.S. stores only. Purchases on the lush.com website are excluded. Promotion T&Cs apply. Find my shop | 1-888-733-5874 | Contact us LUSH REWARDS DOWNLOAD THE APP Privacy | Change Preferences | Unsubscribe Lush Cosmetics North America respectfully recognizes that our business operates on Indigenous territory across Turtle Island. We act to repair past harm in allyship with Indigenous People including staff, customers and leadership from the organizations and communities we work with. © 2026 Lush Fresh Handmade Cosmetics 35 Jutland Rd Etobicoke, Ontario, Canada M8Z 2G6. Territory of the Mississaugas of the Credit First Nation, Attawandaron (Neutral), Anishinaabe, Haudenosaunee peoples. All rights reserved.