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Email examplesBrandsKay JewelersProduct launch

KAY Jewelers Le Vian collection launch

KAY introduces new Le Vian jewelry styles inspired by vintage diamond cuts. The email pairs the collection promotion with a limited-time credit-card discount.

Kay Jewelers

Day 32 after signup

NEW 💎 Exclusive Le Vian Antique Cushion Styles at KAY

For Cardholders: EXTRA 5% OFF‡ on Qualifying Purchases!

Why it works

  • Lead with the new collection and its design inspiration before introducing the purchase incentive.
  • Keep the shopping action prominent, then place detailed eligibility terms near the end so they do not interrupt the product story.

How it is built

  1. Collection headline
  2. Design inspiration
  3. Shop collection CTA
  4. Limited-time discount
  5. Category navigation
  6. Offer terms and footer
Email copy

View this email in browser       The Beauty of Vintage- Inspired Design   Inspired by vintage old mine diamond cuts, in a thoughtful selection of natural gemstones.     Shop All     LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59pm ET.  Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Bank, a Bread Financial® company. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase. $199 minimum purchase is required, excluding tax. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron, Ohio 44333 This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, unsubscribe using the link above. © 2000-2026 Sterling Jewelers Inc. dba KAY Jewelers

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Product launch
Sent
Day 32 after signup
Sent at
Tue, 11:20 PM UTC
From
KAY <email@em.kay.com>
Discount code
All product launch email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 36 links
Length
417 words · 2 min read
Images
12, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Poppins, Trebuchet MS, Droid Serif
Dark mode
No custom styles

Colors

  • #3b5863
  • #ffffff
  • #e4eef6
  • #000000
Blue emailsLight emails

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