bollandbranch email examples

bollandbranch sends two welcome emails on signup day, followed by another on day 1. The first introduces the brand and offers 15% off eligible bedding with a code. The next adds popular products, while "15% off // 4 top picks from our Founder" pairs the same offer with four founder-selected picks.

The automated welcome series contains three emails. After it, a sale or discount email arrives on day 4, followed by sale or discount emails on consecutive days 5, 6, and 7. The sequence therefore moves from welcome content into a run of seasonal promotions.

The sale sequence moves from a welcome discount to a Fall Bedding Event offering 20% off most items, up to 30% off select styles, and a complimentary throw for qualifying orders. Later emails repeat the event while adding bundles, seasonal bedding, and back-in-stock products. The final email includes a countdown, and its subject, "Hurry: 20% off sitewide is ending soon", describes the offer as ending soon.

Every email includes a discount code, making that trait consistent across the set. Product grids appear in five emails, including several sale or discount emails. Those emails combine promotional messaging with featured bedding products and shopping calls to action.

The subject lines use direct savings, editorial framing, and urgency. "Craving a refresh? You’re in luck" opens with a question, "Up to 30% off select styles" leads with the offer, and "Re: 15% off our bestselling bedding" uses a reply-style prefix to revisit the discount. The final subject, "Hurry: 20% off sitewide is ending soon", makes the ending-soon message explicit.

Preview text adds supporting event, offer, product, and urgency language. It points to the event with "Everyone’s shopping our Fall Bedding Event", reinforces the broader offer with "Plus, 20% off sitewide", and adds urgency through "Plus, save up to 30% on select styles". Other previews highlight an offer, founder perspective, or recently added products.