In the order they arrived, from the first email after signup.
How often, when and how Zales emails its subscribers, measured from every email we received.
Every email Zales sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Day 12
Every subject line and preview text, in the order they arrived.
We captured 17 emails from Zales after signing up, mostly sale / discount, product launch and onboarding emails.
12% of its emails arrived on the day we signed up and 59% of its emails use discount code.
Its subject lines run about 42 characters, and 6% are questions.
