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Email examplesBrandsZalesProduct launch

Zales new arrivals email

The email invites shoppers to explore what’s new at Zales, with jewelry categories directing them to browse. Its preview highlights the value of the featured pieces.

Zales

Day 0 after signup

Check Us Out 😉 See What’s New at Zales!

Stunning pieces, stunning value.

Why it works

  • Pair a curiosity-led subject with a preview that quickly signals the value of browsing.
  • Make category links prominent so shoppers can move directly to the product types they care about.

How it is built

  1. Shopping category navigation
  2. New product showcase
  3. Financing disclosures
  4. Unsubscribe and brand footer
Email copy

Engagement & Wedding   Rings   Necklaces   Customize It     Gift Ideas   Earrings   Men's   Clearance   Connect with us Not seeing the email? Click here to view in browser > 1Minimum payments required each billing period. Interest will apply according to your regular credit terms. Credit card offers are subject to credit approval. Zales Credit Card Accounts are issued by Comenity Capital Bank, a Bread Financial® company. 2Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses. 3Ownership by rental/lease agreement with Progressive Leasing costs more than the retailer’s cash price. Select items only. At anytime, you may purchase early or return merchandise and cancel lease. Not available in MN, NJ, VT, WI, WY. Discount applies to the retailer’s cash price. All other offers are not contingent upon a lease application. Merchandise enlarged to show detail and may not always be exactly as pictured. Typographical errors are subject to correction. If you prefer not to receive future email advertisements from Zales, 
click here and you will be taken off the list. This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, unsubscribe using the link above. Zales • 375 Ghent Road, Akron, Ohio 44333 • 1-800-311-5393 Privacy Policy

Brand
Zales
Industry
Ecommerce · Jewelry
Type
Promotional
Email
Product launch
Sent
Day 0 after signup
Sent at
Sat, 9:22 PM UTC
From
ZALES <zales@em.zales.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 29 links
Length
252 words · 1 min read
Images
14
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Open Sans, Arial, Trebuchet MS
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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Up to 40% OFF* Select Styles Starts Now 🥳

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EXTRA 5% OFF¹ With Your Zales Credit Card 🤩

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Take 5% OFF¹ with Your Zales Credit Card

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