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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers sale email

Promotes sale prices on select jewelry alongside an additional discount for qualifying purchases made with a KAY Jewelers credit card. The email directs shoppers to browse categories and sale items.

Kay Jewelers

Day 32 after signup

Get 25-40% OFF* + EXTRA 10% OFF* Select Styles 👑

Get EXTRA 5% OFF‡ on qualifying purchases and more!

Why it works

  • Lead with the time-sensitive offer so shoppers immediately understand the campaign's main incentive.
  • Follow the headline promotion with category links, giving readers several clear paths to browse.
  • Keep detailed exclusions and redemption terms in the footer so the main shopping message stays easy to scan.

How it is built

  1. Limited-time offer
  2. Credit card discount
  3. Sale introduction
  4. Category shopping links
  5. Featured sale offer
  6. Store navigation
  7. Offer terms and footer
Email copy

View this email in browser       LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     Lots to Love, Now on Sale   This feels like one of those "get it now" moments.     Shop Necklaces     Shop Rings     Shop Earrings   Shop Bracelets   Shop All Sale     40% OFF* 10K & 14K Gold Jewelry Shop Now       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Excludes Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Mido, Movado, Tissot, Citizen Premier, Frederique Constant watches, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, Limited Time Specials, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaning items, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Extra 10% off valid for select styles only and is not combinable with any coupons, but is combinable with 25-40% off Everything promotion prices. Excludes trade-ins. Extra 10% off applied in cart online on select styles only. Minimum purchase amounts do not include taxes and shipping. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 10/30/26 at 11:59 PM ET. ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59 pm ET. Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Bank, a Bread Financial® company. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase. $199 minimum purchase is required, excluding tax. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 32 after signup
Sent at
Wed, 11:17 AM UTC
From
KAY <email@em.kay.com>
Discount code
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 43 links
Length
616 words · 3 min read
Images
14, incl. a GIF
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, TimesNewRoman
Dark mode
No custom styles

Colors

  • #ffffff
  • #344850
  • #000000
Light emails

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