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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers sale email

Promotes a limited-time extra discount for credit cardholders alongside diamond jewelry gifts and clearance offers. It also points readers to a holiday gift guide and shopping categories.

Kay Jewelers

Day 28 after signup

35% OFF* Select Diamonds? đź’Ž Say Less.

Cardholder Perk: EXTRA 5% OFF‡ on Qualifying Purchases

Why it works

  • Lead with the time-sensitive offer so the main reason to shop is clear immediately.
  • Follow the offer with product categories and a gift guide to give readers several relevant ways to browse.
  • Keep the calls to action attached to specific offers or categories so each section has a clear next step.

How it is built

  1. Limited-time offer
  2. Cardholder discount details
  3. Featured jewelry categories
  4. Clearance promotion
  5. Holiday gift guide
  6. Shopping navigation
Email copy

View this email in browser       LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     Make It Memorable   Give them a natural diamond or lab-grown diamond fashion gift that sparkles, now on sale.     Shop Earrings     Shop Necklaces     Shop Bracelets     Shop Rings   Shop All     UP TO 50% OFF• CLEARANCE   + Up to an Extra 30% OFF• Select Clearance & Closeout Jewelry     Shop Now   Holiday Head Start   Your guide to the season's hottest gifts has arrived.   Shop Now     Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Excludes Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Mido, Movado, Tissot, Citizen Premier, Frederique Constant watches, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, Limited Time Specials, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaning items, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Extra 10% off valid for select styles only and is not combinable with any coupons, but is combinable with 25-40% off Everything promotion prices. Excludes trade-ins. Extra 10% off applied in cart online on select styles only. Minimum purchase amounts do not include taxes and shipping. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 10/30/26 at 11:59 PM ET. ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59PM ET. Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Capital Bank, a Bread Financial® Company. • Extra discount taken off already-reduced clearance price on select styles. Discount taken off closeout price. Excludes watches, protection plans and previous purchases. Interim markdowns may have been taken. Cannot be combined with any other offer. Promotions, prices, styles, and availability may vary by store and online. Extra discount will apply in cart online. See Jewelry Expert in-store or chat with an Expert

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 28 after signup
Sent at
Sat, 11:18 AM UTC
From
KAY <email@em.kay.com>
Discount codeProduct grid
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 44 links
Length
716 words · 3 min read
Images
14, incl. a GIF
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, TimesNewRoman
Dark mode
No custom styles

Colors

  • #a72b2a
  • #ffffff
  • #344850
  • #000000
  • #e4eef6
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