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Email examplesBrandsJanjiProduct launch

Janji AURAS fleece collection email

Introduces Janji’s AURAS Ultrafleece and explains its lightweight warmth and moisture management. The email directs readers to shop the styles, including separate men’s and women’s selections.

Janji

Oct 27, 2026

An AURAS a day

Keeps the winter chill at bay

Why it works

  • Explain the material’s practical benefits before asking readers to shop, so the product’s purpose is clear.
  • Offer paths into the collection by audience, making the next step easy to find.
  • Keep the main message focused on one product family, with secondary shopping links placed afterward.

How it is built

  1. Product technology headline
  2. Fabric benefits explanation
  3. Shop collection call to action
  4. Men’s and women’s selections
  5. Additional product links
Email copy

Adaptive Ultralight Regulating Active System At just 71gsm, our proprietary AURAS Ultrafleece is one of the lightest performance fleeces out there. It traps a ton of warm air by carrying moisture away from your skin, without added bulk, and lets heat escape once you start working hard. We use it across a variety of styles, so you get what’s right for your training conditions.   Shop AURAS Styles     Shop Men's Shop Women's     Shop It     Shop It       Best Sellers New Arrivals Shop Women's Shop Men's   unsubscribe | update preferences 285 Washington Street Somerville, MA 02143 © 2026 Janji — all rights reserved

Brand
Janji
Industry
Ecommerce · Running apparel
Type
Promotional
Email
Product launch
Sent
Oct 27, 2026
Sent at
Tue, 5:16 PM UTC
From
Janji <hello@janji.com>
Sent with
SendGrid
Product grid
All product launch email examples

Breakdown

Main button
“Shop AURAS Styles”
Calls to action
9 buttons, 18 links
Length
102 words · Under a minute
Images
6, incl. a GIF
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Manrope, Ubuntu, Roboto
Dark mode
No custom styles

Colors

  • #e54122
  • #ffffff
  • #49a0e7
  • #000000
Red emailsBlue emailsLight emails

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