Gymshark
Day 16 after signup
So...what is our SoftSense™ fabric?
Here's what makes it so unique 👇
Why it works
- Explain a technical product feature in plain language, then connect it to a practical benefit for the customer.
- Use a clear launch date to give the product announcement a timely focus.
- Offer distinct next steps for readers who want more information and those who want a launch reminder.
How it is built
- Launch date teaser
- Fabric introduction
- Adaptive benefits explanation
- Learn more call to action
Email copy
Oct 22nd: Save the date Women Men MADE WITH LYCRA® ADAPTIV FIBER* SoftSense™ is our brand new ultra-soft, ultra-responsive fabric made with LYCRA® ADAPTIV fiber*, a unique elastane that adapts to your body and your movement. But what does that actually mean? I want to know more Because it’s so adaptive, it takes a lot less effort to stretch it: you aren't fighting the fabric and the fabric isn’t compressing you. At rest, it behaves like a high-power elastane to give you fit, shape and support. During movement, it behaves like a soft-stretch elastane that stays in place and gives you a second-skin feel. Simply, it means that SoftSense™️ does exactly what you need in the moment, so you can focus more on your training and less on what you’re wearing. Want to find out even more info before it drops on 22nd October? I want to know more *LYCRA® is a trademark of The LYCRA Company. Get notified when SoftSense™ drops Make sure your notifs are turned on for launch day. Wouldn't want you to miss it. Set Reminder Men Women Loyalty Get the App Refer a Friend You've received this email because you are on our mailing list. If you would like to unsubscribe, click here. Heads up, we don’t reply to emails from this address. Terms & Conditions | Privacy Notice © GYMSHARK USA Inc. is a Delaware corporation, No: 7520461. Registered Office: 1675 South Street, Suite B, Dover, Kent County, Delaware 19901, United States of America. © GymsharkLtd 2026