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Email examplesBrandsAlo YogaProduct launch

Alo Yoga Softsculpt collection launch email

Introduces a new bra tank in the Softsculpt collection and highlights the line’s feel and performance benefits. A product lineup and shopping links invite readers to explore the collection.

Alo Yoga

Day 21 after signup

New in the ALO Softsculpt Collection

The Entice Bra Tank & more pieces you need

Why it works

  • Lead with the new item, then quickly explain the collection’s feel and performance benefits so readers understand its appeal.
  • Pair the introduction with a curated lineup of related pieces and repeat the shopping link after the products to make browsing straightforward.

How it is built

  1. Navigation links
  2. Collection introduction
  3. Primary shopping link
  4. Product benefits
  5. Related product lineup
  6. Shipping and service perks
  7. Footer and preferences
Email copy

BEST SELLERS NEW ARRIVALS SHOP ALL ACCESSORIES Soft, sculpting, and made to move. Meet the Entice Bra Tank, the newest addition to the collection, and more pieces you'll love. SHOP NOW ALL ABOUT ALO SOFTSCULPT Ultra-soft feel Naturally breathable with medium compression Soft, subtle sheen MORE TO LOVE ALO Softsculpt Foldover Flare Legging (Regular) ALO Softsculpt 7/8 Define Legging ALO Softsculpt High-Waist Amp It Up Legging ALO Softsculpt Precision Tank SHOP NOW FAST & FREE SHIPPING FREE RETURNS & EXCHANGES PAY LATER WITH AFTERPAY GET THE APP MOVE AT HOME FIND A STORE Privacy | Terms of Use | Careers | Manage Preferences | Unsubscribe You are receiving this email because you opted in at one of our ALO properties. © 2026 ALO, LLC, All rights reserved. 6670 Flotilla St Commerce, CA 90040

Brand
Alo Yoga
Industry
Ecommerce · Athleisure
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Fri, 4:16 PM UTC
From
ALO <notification@bc.aloyoga.com>
Sent with
SendGrid
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
2 buttons, 35 links
Length
127 words · Under a minute
Images
17
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Proximanova Regular
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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