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Email examplesBrandsImperfect FoodsProduct launch

Imperfect Foods new arrivals email

Imperfect Foods highlights newly added specialty produce and grocery finds, then invites readers to shop a curated selection of products.

Imperfect Foods

Day 10 after signup

Psst, We Just Added Items You Won’t Want to Miss

From highly seasonal produce to one-of-a-kind finds

Why it works

  • Lead with the promise of fresh discoveries to make the assortment feel timely and worth exploring.
  • Give one featured collection a short introduction before showing a varied product grid for easy browsing.
  • Repeat a clear shopping call to action after the selection so readers can act wherever they finish scanning.

How it is built

  1. New items introduction
  2. Featured produce spotlight
  3. Curated product grid
  4. Shop now calls to action
  5. Account and footer links
Email copy

And next week, and the week after that. When you order from us, it’s easy to discover new grocery favorites every time you shop! This week, get your hands on specialty produce from Row 7, a chef-led seed company that breeds varieties for incredible flavor, then grows them with regional organic farmers. Shop Now Voted most fun by our buyers Lucy Glo Apples, 2 Lbs   Organic Fuyu Persimmon   Row 7 Seed Company Organic Sugarcone Cabbage   Row 7 Seed Company Organic Sweet Garleek   Row 7 Seed Company Organic Badger Flame Beets, 1.25lb bag   Niman Ranch Chorizo Sausage Links, Fully Cooked, ...   Mission Driven Foods Black Cod, Alaskan Wild-Caught, Miso ...   Zeal Creamery Grass-Fed Non-GMO Butter, Salted, 8 Oz   Nature's Yoke Heirloom Eggs, Blue, 18 Ct   Little Sesame Hummus, Golden Garlic, 8 Oz   Odds & Ends Chewy Ginger Cookies, 12 Oz   Chlorophyll Water Chlorophyll In A Can, 16 Oz   Shop Now My Account Orders FAQs Contact Us Refer a Friend Copyright © 2026 Imperfect Foods, Inc., All rights reserved. 7481 Coca Cola Drive, Hanover, MD 21076 Why am I getting this email? We send special offers, recipes, news, and tips & tricks to folks who opted in on our website. Manage My Preferences | Unsubscribe | Terms and Conditions | Privacy Policy

Brand
Imperfect Foods
Industry
Ecommerce · Grocery delivery
Type
Promotional
Email
Product launch
Sent
Day 10 after signup
Sent at
Thu, 9:06 PM UTC
From
Imperfect Foods <news@info.imperfectfoods.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
203 words · 1 min read
Images
18
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Open Sans
Dark mode
No custom styles

Colors

  • #b32274
  • #ece7e4
  • #453d3d
  • #ffffff
Pink emailsLight emails

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