Imperfect Foods
Day 6 after signup
8 Years of Rescuing Good Food
And many, many more to come
Why it works
- Open with a specific origin story to make the company’s mission feel concrete.
- Connect the founding purpose to what the brand offers today before presenting the shopping call to action.
How it is built
- Origin story
- Mission and growth
- Shopping call to action
- Donation details
- Account and footer links
Email copy
We got our start when our CEO began delivering funny-looking produce out of ride shares in Philly. His goal was to build a better food system with less food waste, and that's still what we're working toward today. Only now we're a full-fledged online grocery store, with all the staples your supermarket offers, plus limited-time finds, feel-good rescue buys, and so much more. Shop Now Shop Now ⁺$1 helps Feeding America to provide at least 10 meals. For every Imperfect+ order placed, 25 cents will be donated to Feeding America beginning July 8, 2024, and ending December 31, 2026. Donations to Feeding America are helping provide food and groceries to the Feeding America network of food banks. My Account Orders FAQs Contact Us Refer a Friend Copyright © 2026 Imperfect Foods, Inc., All rights reserved. 7481 Coca Cola Drive, Hanover, MD 21076 Why am I getting this email? We send special offers, recipes, news, and tips & tricks to folks who opted in on our website. Manage My Preferences | Unsubscribe | Terms and Conditions | Privacy Policy