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Email examplesBrandsUrban OutfittersProduct launch

Urban Outfitters new arrivals email

Promotes Urban Outfitters’ latest arrivals with a playful subject line and shopping entry points for women’s, men’s, and home categories.

Urban Outfitters

Day 20 after signup

So. Many. NEW. ARRIVALS.

And there’s some really good stuff, too…

Why it works

  • Use a punchy subject line to make a broad new-arrivals message feel energetic.
  • Give shoppers clear category paths so they can move quickly to the section they want.

How it is built

  1. Category navigation
  2. New-arrivals headline
  3. Product showcase
  4. Shopping links
  5. Help and store links
  6. Legal footer
Email copy

SHOP WOMENS SHOP MENS SHOP HOME Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information. View in a browser UrbanOutfitters.com 4010 Rose Lane Augusta, GA 30907 © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Product launch
Sent
Day 20 after signup
Sent at
Thu, 11:29 PM UTC
From
Urban Outfitters <urbanoutfitters@s.urbanoutfitters.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 46 links
Length
93 words · Under a minute
Images
29, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Open Sans, Francois One
Dark mode
No custom styles

Colors

  • #0c509f
  • #f5f5f5
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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