Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Day 3 after signupPart of a sequence
How often, when and how Brilliant Earth emails its subscribers, measured from every email we received.
Every email Brilliant Earth sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 5
2 days later
Day 7
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Brilliant Earth after signing up: onboarding, welcome and company news emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up and it sends with SendGrid.
Its subject lines run about 29 characters.