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Email examplesBrandsRare BeautyCompany news

Rare Beauty impact story email

The email introduces the story behind Selena Gomez launching Rare Impact, connecting Rare Beauty with its broader mission. It also features a small selection of cosmetics with prices.

Rare Beauty

Day 0 after signup

Beauty that makes a difference ✨

Why Selena launched Rare Impact by Rare Beauty

Why it works

  • Lead with a purpose-driven idea to give the brand story a clear emotional frame.
  • Pair the mission-focused message with a compact product selection so readers can explore the brand’s offerings too.

How it is built

  1. Purpose-led headline
  2. Founder story preview
  3. Featured product grid
  4. Brand footer
Email copy

Soft Pinch Lip Oil Stick $25.00 Soft Pinch Liquid Blush $25.00 Puffy Makeup Bag - Happy $23.00 222 N Pacific Coast Hwy 2nd Floor El Segundo, California 90245 This email may contain advertising or promotional content. Unsubscribe

Brand
Rare Beauty
Industry
Ecommerce · Beauty and cosmetics
Type
Product update
Email
Company news
Sent
Day 0 after signup
Sent at
Sun, 11:57 AM UTC
From
Rare Beauty <hello@rarebeauty.com>
Sent with
SendGrid
Product grid
All company news email examples

Breakdown

Calls to action
0 buttons, 22 links
Length
39 words · Under a minute
Images
15, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica Neue
Dark mode
No custom styles

Colors

  • #7f2649
  • #ffffff
Pink emailsLight emails

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Enter your website. Sequenzy rewrites Rare Beauty's email with your logo, colors and voice. Free, no signup.

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See this email for your brand

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