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Email examplesBrandsBooks-A-MillionSeasonal campaign

Books-A-Million Halloween book campaign

Books-A-Million highlights Halloween and spooky books for different ages, alongside other popular titles. The email presents a large product grid with purchase buttons and mentions free shipping for Millionaire's Club members.

Books-A-Million

Day 11 after signup

Not Too Scary, Just Scary Enough...

Shop Halloween picture books, ghost stories, and monster mysteries.

Why it works

  • Use a playful seasonal subject to frame a selection around a clear occasion or mood.
  • Organize many products into browsable visual groups and give each item a direct purchase action.
  • Place a membership benefit near the top so it is visible before readers browse the catalog.

How it is built

  1. Member shipping offer
  2. Store navigation
  3. Halloween book selection
  4. Additional book grids
  5. Company and preference footer
Email copy

Millionaire's Club Members get FREE SHIPPING. Not a member? Join now! FIND A STORE BOOKS #BOOKTOK MANGA KIDS SALE The Little Kitten by Nicola Killen and Nicola Killen Boo to You, Winnie the Pooh by Disney Books It's the Great Pumpkin, Charlie Brown by Charles M. Schulz, Kara McMahon and Scott Jeralds Buy Now Buy Now Buy Now Noisy Halloween: My First Touch and Feel Sound Book by Hettie Cox and Tiger Tales Biscuit Visits the Pumpkin Patch: A Fall and Halloween Book for Kids by Alyssa Satin Capucilli and Pat Schories Little Blue Truck's Halloween: A Halloween Book for Kids by Alice Schertle and Jill McElmurry Buy Now Buy Now Buy Now Bump in the Night: Count Down to Halloween by Diane Wright Landolf and Denis Zilber Among Us Choose Your Own Adventure by Jasmine Walls and Anthony Conley Scary Stories to Tell in the Dark by Alvin Schwartz and Stephen Gammell Buy Now Buy Now Buy Now Night of the Living Dummy (Classic Goosebumps #1) by R. L. Stine Scare Bear by K. R. Alexander Werewolf of Fever Swamp (Classic Goosebumps #11) by R. L. Stine Buy Now Buy Now Buy Now Tastes Like Candy 2 : Viciously Sweet by Jessica Lacy Gingerbread Bones: An Epic Paranormal Survival Horror Romance by Lindsay Lovise Where He Can't Find You by Darcy Coates Buy Now Buy Now Buy Now Into the Pit : An Afk Book (Five Nights at Freddy's: Fazbear Frights #1): Volume 1 by Scott Cawthon and Elley Cooper Malevolent Souls by Delilah S. Dawson 21 Days of Fear : One Day, One Letter by Hervé Commère Buy Now Buy Now Buy Now Rowley Jefferson's Awesome Friendly Spooky Stories 2 by Jeff Kinney Fight or Flight (Diary of a Wimpy Kid #21) by Jeff Kinney Buy Now Buy Now Diary of a Wimpy Kid (Diary of a Wimpy Kid #1) by Jeff Kinney Rodrick Rules (Diary of a Wimpy Kid #2) by Jeff Kinney Buy Now Buy Now Harry Potter and the Sorcerer's Stone by J. K. Rowling Harry Potter and the Chamber of Secrets by J. K. Rowling Buy Now Buy Now Harry Potter and the Prisoner of Azkaban by J. K. Rowling Harry Potter Hardcover Boxed Set: Books 1-7 (Trunk) by J. K. Rowling Buy Now Buy Now © 2026 Books-A-Million, Inc. 402 Industrial Lane Birmingham, AL 35211 support@booksamillion.com You're receiving this email because you subscribed at booksamillion.com. We promise to use your information only according to our privacy policy. Stay Connected VIEW IN BROWSER UPDATE PREFERENCES UNSUBSCRIBE Product prices and availability are subject to change and may vary on booksamillion.com from Books-A-Million retail stores. *Some exclusions may apply to all promotional sales. Exclusions & Details Now Hiring Need It Now?

Brand
Books-A-Million
Industry
Ecommerce · Bookselling
Type
Promotional
Email
Seasonal campaign
Sent
Day 11 after signup
Sent at
Fri, 11:17 AM UTC
From
Books-A-Million <postmaster@email.booksamillion.com>
Product gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Buy Now”
Calls to action
26 buttons, 111 links
Length
454 words · 2 min read
Images
56, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
gotham book, Roboto, Rozha One
Dark mode
No custom styles

Colors

  • #a67bca
  • #ffffff
  • #fb6c1e
  • #000000
  • #244c5a
Purple emailsOrange emailsLight emails

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