Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how 1-800-Flowers emails its subscribers, measured from every email we received.
Every email 1-800-Flowers sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from 1-800-Flowers after signing up: welcome and sale / discount emails. They form 1 automated sequence you can follow day by day.
33% of its emails arrived on the day we signed up, its designs lean purple and 67% of its emails use single cta.
Its subject lines run about 39 characters.
