Day 0
Day 4
Day 6
+1 more
Sequence · 4 emails over 7 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 4 emails over 7 days
How often, when and how Grainger emails its subscribers, measured from every email we received.
Every email Grainger sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 4
4 days later
Day 5
Day 6
Day 7
Day 11
4 days later
Day 12
Day 13
Day 18
5 days later
Day 19
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Grainger after signing up, mostly newsletter, onboarding and welcome emails. They form 1 automated sequence you can follow day by day.
10% of its emails arrived on the day we signed up, its designs lean red on dark backgrounds and 30% of its emails use product grid.
Its subject lines run about 35 characters, and 10% are questions.