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Email examplesBrandsGraingerNewsletter

Grainger water heater buying guide

Grainger compares tankless and storage tank water heaters to help readers decide which type suits them. A Learn More call to action leads to additional information.

Grainger

Day 19 after signup

What Type of Water Heater is Best for You?

Why it works

  • Frame the subject as a practical question to make the topic immediately relevant to the reader.
  • Introduce the choice and its key comparison before presenting a single next step.
  • Keep the body concise so the educational point and call to action are easy to find.

How it is built

  1. Navigation header
  2. Water heater comparison
  3. Learn more CTA
  4. Account and legal footer
Email copy

Tankless and storage tank water heaters each have unique benefits. REGISTERPRODUCTSORDER HISTORY PRODUCT COLLECTIONSCART Storage tank water heaters remain the most common. Compare them to tankless water heaters to learn what works best for you. Learn More Get our apps † Visit grainger.com/delivery for next day delivery terms and conditions. Web Version My Account | Contact Us Find A Branch | Privacy Policy Manage My Email Preferences This email was sent to you@example.com. © 2026 W.W. Grainger, Inc. All rights reserved. 100 Grainger Parkway, Lake Forest, IL 60045-5201 Grainger Verification Link

Brand
Grainger
Industry
Ecommerce · Industrial supplies
Type
Newsletter
Email
Newsletter
Sent
Day 19 after signup
Sent at
Tue, 9:04 PM UTC
From
Grainger <grainger@e.grainger.com>
Single CTA
All newsletter examples

Breakdown

Main button
“Grainger Verification Link”

See this email for your brand

Try it
Calls to action
1 button, 24 links
Length
95 words · Under a minute
Images
7, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Arial, Roboto Condensed
Dark mode
No custom styles

Colors

  • #be2122
  • #000000
  • #98191a
  • #ffffff
  • #2a333b
Red emailsDark emails

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