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Email examplesBrandsBanana RepublicProduct launch

Banana Republic Archive vintage leather collection launch

Announces 48 vintage leather pieces from the brand’s Archive. A short, story-led line highlights jackets, skirts, and accessories.

Banana Republic

Day 3 after signup

Just in: 48 vintage leather pieces from our Archive

Why it works

  • Lead with the specific collection and number of pieces to make the announcement concrete.
  • Pair the product categories with a brief evocative line to give the collection a distinct mood.

How it is built

  1. Collection announcement
  2. Story-led category teaser
  3. Browser-view link
Email copy

Jackets, skirts, & accessories that tell a story. View in browser

Brand
Banana Republic
Industry
Ecommerce · Fashion retail
Type
Promotional
Email
Product launch
Sent
Day 3 after signup
Sent at
Tue, 4:08 PM UTC
From
Banana Republic Archive <bananarepublic@email.bananarepublic.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 30 links
Length
10 words · Under a minute
Images
28, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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