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Email examplesBrandsBobbi BrownSale / discount

Bobbi Brown early-access 25% off sale email

Promotes early access to a sitewide 25% discount and offers gifts at qualifying order thresholds. Product selections and repeated shopping buttons lead readers to browse and shop.

Bobbi Brown

Day 9 after signup

25% off + a little something extra

Your BB Access early shopping privilege includes free gift on orders $90+.

Why it works

  • Lead with the discount and early-access framing so the main reason to shop is immediately clear.
  • Place product selections alongside repeated shopping calls to action to give readers several paths into the store.
  • Keep detailed eligibility rules and exclusions after the shopping content so they support the offer without interrupting the main message.

How it is built

  1. Product selection
  2. Repeated shopping buttons
  3. Second product selection
  4. Offer terms and exclusions
  5. Footer and account links
Email copy

Vitamin Enriched Face Base (Original Formula) Extra Repair Moisture Cream Intense Extra Repair Eye Cream Intense SHOP NOW SHOP NOW SHOP NOW Long-Wear Cream Eyeliner Stick Vitamin Enriched Face Base (Original Formula) Skin Corrector Stick SHOP NOW SHOP NOW SHOP NOW *Offer starts at 6:00AM EST on 11/1/26 and ends at 5:59AM EST on 11/6/26. Shop early access 25% off sitewide. No code needed. Must be signed into your BB Access account for offer to automatically apply in cart. BB Access Exclusive offer free full-size gift on orders $115+. *Offer starts at 6:00AM EST on 11/1/26 and ends at 5:59AM EST on 11/12/26. Get a mini gift set on orders $90 or more. Exclusions apply. While supplies lasts. Qualifying threshold must be met at checkout for the offer to be received with the completed order. Offer available to US residents only. Offer valid only at bobbibrowncosmetics.com. Only one offer may be applied to each order; offers may not be combined. Applicable purchase amount does not include the purchase of eGift Cards, shipping, handling or sales tax charges, gift wrap charges, items noted as not eligible, or items that are not in stock at the time of purchase. Pro Members and Employees are excluded. Free items are not eligible for returns or exchanges. Allow up to 3 business days for processing and 1 day for overnight shipment. Offers cannot be applied to previously placed orders or to orders placed after the expiration date. We reserve the right to cancel any order due to unauthorized, altered or ineligible use of offer and to modify or cancel any promotion due to system error or unforeseen problems. Ongoing offers are subject to change without notice. Other restrictions may apply. © Bobbi Brown Online (a division of Bobbi Brown Professional Cosmetics Inc.) 575 Broadway, New York, NY 10012 Unsubscribe / My Account

Brand
Bobbi Brown
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Sale / discount
Sent
Day 9 after signup
Sent at
Thu, 2:01 PM UTC
From
Bobbi Brown Rewards <bobbibrown@em.bobbibrown.com>
Product grid
All sale / discount email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
6 buttons, 40 links
Length
367 words · 2 min read
Images
15
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Helvetica, Arial
Dark mode
No custom styles

Colors

  • #221e1f
  • #777777
  • #000000
Dark emails

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