Day 0
Day 2
Sequence · 2 emails over 2 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
How often, when and how Spalding emails its subscribers, measured from every email we received.
Every email Spalding sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 7
5 days later
Day 13
6 days later
Day 16
3 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Spalding after signing up, mostly welcome, activation nudge and milestone emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean orange and 60% of its emails use discount code.
Its subject lines run about 30 characters, and 20% are questions.