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Email examplesBrandsBarnes & NobleProduct launch

Barnes & Noble book launch preorder email

Promotes the upcoming release of a Sarah J. Maas novel with a bonus reward for eligible members who pre-order. It highlights the three-day deadline and offers options for release-day pickup and a midnight event.

Barnes & Noble

Day 12 after signup

Countdown to Sarah J. Maas' ACOTAR Book 6

Earn a Bonus $10 Reward when you pre-order "A Court of Splintered Harmony". Earn a Bonus $10 Reward when you pre-order "A Court of Splintered Harmony".

Why it works

  • Lead with the release date and a short description of the book so readers quickly understand what is being promoted.
  • Place the deadline and member reward near the preorder prompt to make the offer and timing easy to grasp.
  • Include practical alternatives, such as store pickup and an in-person release event, for readers who prefer different ways to get the book.

How it is built

  1. Release date
  2. Book introduction
  3. Preorder deadline
  4. Member reward details
  5. Preorder call to action
  6. Store event information
  7. Offer terms
Email copy

Available 10/27 The Valkyrie Cycle begins here. Sarah J. Maas invites us back to Prythian with A Court of Splintered Harmony. With just three days left, this is your last chance to pre-order — don't miss the irresistible sixth installment of Maas' dazzling universe. We are excited to give our Premium & Rewards Members a Bonus $10 Reward for each hardcover copy pre-ordered, which will be reflected in your account 2 – 3 days after shipment. Can't wait? Visit and reserve your copy for release day pickup through your local B&N. For in-store pre-orders, you will receive the reward in your account 1 – 2 days after pickup. Already pre-ordered? No action needed. You will receive your bonus reward after release day. Not a Member? Join For FREE Today! PRE-ORDER ATTEND A MIDNIGHT RELEASE PARTY — CHECK IF YOUR LOCAL STORE IS PARTICIPATING Order ahead and have it waiting for you. LEARN MORE VIEW IN BROWSER All offers are subject to availability and selection may vary. While supplies last. Prices are subject to change. *For full Bonus $10 Reward on the Purchase of Sarah J. Maas' A Court of Splintered Harmony or A Court of Forgotten Melody conditions, click here. Update Your Preferences | Unsubscribe © 2026 Barnes & Noble. All Rights Reserved. This email is an advertisement from Barnes & Noble, Inc. 33 East 17th Street New York, NY 10003 Attn: Marketing Preferences Privacy Policy

Brand
Barnes & Noble
Industry
Ecommerce · Books and media
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Sat, 10:01 AM UTC
From
Barnes & Noble <barnesandnoble@e.barnesandnoble.com>
Countdown
All product launch email examples

Breakdown

Calls to action
0 buttons, 30 links
Length
229 words · 1 min read
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, Times New Roman
Dark mode
Custom dark styles

Colors

  • #97001f
  • #ffffff
  • #e9e9e9
  • #000000
Red emailsDark emails

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