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Email examplesBrandsBarnes & NobleProduct launch

Barnes & Noble new book launch email

Announces the release of Sarah J. Maas’ new ACOTAR book and highlights a limited-time bonus reward for members who buy a hardcover. It directs readers to shop or learn about ordering ahead.

Barnes & Noble

Day 15 after signup

OUT NOW | Sarah J. Maas' ACOTAR Book 6

The wait for "A Court of Splintered Harmony" is over. The wait for "A Court of Splintered Harmony" is over.

Why it works

  • Lead with the new release so readers immediately understand the email’s main purpose.
  • Place the member incentive beside the product announcement to make the purchase benefit clear.
  • Keep the primary shopping action prominent while offering ordering details as a secondary path.

How it is built

  1. New release announcement
  2. Book introduction
  3. Member reward offer
  4. Shop call to action
  5. Order-ahead option
  6. Offer terms and footer
Email copy

The Valkyrie Cycle begins here. Sarah J. Maas invites us back to Prythian with A Court of Splintered Harmony. This is the irresistible sixth installment of Maas’ dazzling universe. We are excited to give our Premium & Rewards Members a Bonus $10 Reward for each hardcover copy purchased, which will be reflected in your account 2 – 3 days after shipment. For in-store purchases, you will receive the reward in your account after 1 – 2 days. This offer is available through February 28, 2027. Not a Member? Join For FREE Today! SHOP NOW Order ahead and have it waiting for you. LEARN MORE VIEW IN BROWSER All offers are subject to availability and selection may vary. While supplies last. Prices are subject to change. *For full Bonus $10 Reward on the Purchase of Sarah J. Maas’ A Court of Splintered Harmony or A Court of Forgotten Melody conditions, click here. Update Your Preferences | Unsubscribe © 2026 Barnes & Noble. All Rights Reserved. This email is an advertisement from Barnes & Noble, Inc. 33 East 17th Street New York, NY 10003 Attn: Marketing Preferences Privacy Policy

Brand
Barnes & Noble
Industry
Ecommerce · Books and media
Type
Promotional
Email
Product launch
Sent
Day 15 after signup
Sent at
Tue, 10:01 AM UTC
From
Barnes & Noble <barnesandnoble@e.barnesandnoble.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 28 links
Length
180 words · 1 min read
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Arial, Times New Roman
Dark mode
Custom dark styles

Colors

  • #97001f
  • #f8f8f8
  • #000000
Red emailsLight emails

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