In the order they arrived, from the first email after signup.
How often, when and how Barnes & Noble emails its subscribers, measured from every email we received.
Every email Barnes & Noble sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 8 emails from Barnes & Noble after signing up: account verification, newsletter and welcome emails.
50% of its emails arrived on the day we signed up, its designs lean blue and teal and 63% of its emails use single cta.
Its subject lines run about 36 characters.
