American Red Cross
Day 24 after signup
Not every disaster makes the news
Your support helps us be there for disasters big and small.
Why it works
- Open with a contrast that reframes a familiar issue—in this case, lesser-known disasters alongside major news events.
- Explain the organization’s work before making the central ask, so readers understand what their support helps provide.
- Make the goal and deadline easy to spot, then repeat the same clear call to action after the supporting details.
How it is built
- Disaster-focused headline
- Fundraising goal and deadline
- Donation call to action
Email copy
Not every disaster makes the news, but each one changes lives. Goal: $25,000 | Deadline: Thursday at Midnight GIVE HELP Friend, We all see the major disasters that make national news: videos of hurricanes ripping apart homes or floods driving out communities. But for every major disaster, there are hundreds that don’t receive the same attention — each changing the lives of countless people forever. The American Red Cross responds to 165 disasters each day, including home fires, storms, floods and more. We meet immediate needs like warm meals and shelter but also provide long-term financial assistance to help families get back on their feet. But at a time where we respond to twice as many major disasters compared to ten years ago, your support is more critical than ever in making our work possible. We’re setting a goal to raise $25,000 by Thursday at midnight to respond to disasters big and small, newsworthy and otherwise. So please, will you give today to help us respond to 165 disasters each day and provide families with the lifesaving relief and compassion they urgently need? No one can prevent disasters or predict exactly when they’ll strike. But, with your help, we can stay prepared to deploy at a moment’s notice and offer a helping hand to those who need it most. That’s why your support is so important today. Please give to help us reach our $25,000 goal by Thursday at midnight. Every dollar will give us the resources we need to respond to disasters big and small, wherever and whenever they occur. GIVE HELP Thank you. —Your Friends at the American Red Cross Subscribe | Contact Us | Privacy Policy | Unsubscribe | View in Browser Staying in touch via the American Red Cross email list is the best way we have of keeping in regular contact with supporters like you, letting you know about how you can protect yourself and your loved ones from disasters and other emergencies, and how you can support our lifesaving work. Unsubscribe from American Red Cross emails if you no longer wish to receive them. It is only because of supporters like you that the Red Cross is able to respond when a disaster strikes or a home is impacted by fire, when someone needs CPR or a lifesaving blood transfusion, or when a family needs to contact a deployed service member in an emergency. And we don’t want to lose you! Thanks for your support! Please do not reply to this email as we are not able to respond to messages sent to this address. © 2026 American Red Cross | 431 18th Street NW Washington DC 20006 Donate by phone: 1-800-HELP NOW (1-800-435-7669) | Donate by Mail Help people affected by disasters big and small. The Red Cross is proud that an average of 90 cents of every dollar we spend is invested in delivering care and comfort to those in need.