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Email examplesBrandsAmerican Red Cross

American Red Cross fundraising appeal

A fundraising email asks supporters to help meet a $25,000 goal before a stated deadline. It explains the organization’s community impact and offers several donation amounts.

American Red Cross

Day 20 after signup

A quick personal reminder for you, Friend

Sorry to email again, but this is important.

Why it works

  • Lead with a clear fundraising goal and deadline to explain why the request is timely.
  • Connect the appeal to concrete examples of the organization’s work before asking for support.
  • Offer preset giving amounts alongside an option to choose another amount.

How it is built

  1. Personal greeting
  2. Goal and deadline
  3. Impact explanation
  4. Donation call to action
  5. Giving amount options
  6. Mission reminder and sign-off
Email copy

Friend, I wanted to personally reach out with an important update. Our team has been working toward a fundraising goal of $25,000 and with tonight’s 11:59 p.m. deadline approaching, we’re still short of reaching that goal. Reaching goals like these is how we assist 28,000 people each day — from the most remote corners of the country to right here in your community. That’s why I’ve pulled the supporter records of our most dedicated community members — and why I’m asking you to give before the day ends. Can I count on you to make a gift and provide critical assistance to people facing life-changing emergencies? GIVE HELP NOW Thank you so much for your generous support, Jennifer Warga Vice President, Humanitarian Services Deadline: 11:59 p.m. Friday GIVE HELP NOW Friend, did you know that the American Red Cross now assists more than 28,000 people every day? That’s a scale unmatched by any charity or government agency. But we don’t just help during major disasters or emergencies that dominate the headlines. We help right here in your community — including your friends, family members and neighbors. When you support our work, you’re ensuring that you and those you care about will find a helping hand in their time of need. But we rely on this generous community to power our mission — and right now, we need your help to reach our $25,000 fundraising goal. Will you give now to help us reach our goal by 11:59 p.m. tomorrow? Your support will help deliver shelter and warm meals to those impacted by disasters, assistance to service members returning home, lifesaving blood for patients who need it, and so much more. The best way to make a difference right now: GIVE $25 GIVE $50 GIVE $150 GIVE ANOTHER AMOUNT We believe that no one should face a life-changing emergency alone. That’s why we work around the clock to deliver assistance and comfort to every corner of the country, including yours. But to do it, we need to hit fundraising goals like this one. Will you make a gift now to help us reach families and individuals with critical assistance in their time of need? Your generosity will mean so much to people near and far. GIVE HELP NOW Thank you, —Your Friends at the American Red Cross Subscribe | Contact Us | Privacy Policy | Unsubscribe | View in Browser Staying in touch via the American Red Cross email list is the best way we have of keeping in regular contact with supporters like you, letting you know about how you can protect yourself and your loved ones from disasters and other emergencies, and how you can support our lifesaving work. Unsubscribe from American Red Cross emails if you no longer wish to receive them. It is only because of supporters like you that the Red Cross is able to respond when a disaster strikes or a home is impacted by fire, when someone needs CPR or a lifesaving blood transfusion, or when a family needs to contact a deployed service member in an emergency. And we don’t want to lose you! Thanks for your support! Please do not reply to this email as we are not able to respond to messages sent to this address. © 2026 American Red Cross | 431 18th Street NW Washington DC 20006 Donate by phone: 1-800-HELP NOW (1-800-435-7669) | Donate by Mail A gift of any size supports all of the urgent humanitarian needs of the American Red Cross. The Red Cross is proud that an average of 91 cents of every dollar we spend is invested in delivering care and comfort to those in need.

Brand
American Red Cross
Industry
Other · Humanitarian nonprofit
Type
Other
Email
Other
Sent
Day 20 after signup
Sent at
Fri, 3:08 PM UTC
From
Jennifer Warga <redcross@theamericanredcross.org>
Countdown

Breakdown

Main button
“GIVE HELP NOW”
Calls to action
7 buttons, 27 links
Length
611 words · 3 min read
Images
4, incl. a GIF
Layout
Single column · Text-heavy
Voice
Urgent
Language
English
Fonts
Helvetica, Arial
Dark mode
Custom dark styles

Colors

  • #e21224
  • #ffffff
  • #ff0000
  • #212529
  • #ededed
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