OmnisendvsActiveCampaign

Omnisend vs ActiveCampaign

E-commerce simplicity vs automation depth

TL;DR

Omnisend is purpose-built for e-commerce with email, SMS, and push at affordable prices. ActiveCampaign has industry-leading automation for any business type but costs significantly more. Choose Omnisend for e-commerce value, ActiveCampaign for sophisticated automation.

Key Differences

The main things that set these tools apart

E-commerce Focus
Omnisend wins

Omnisend is built specifically for e-commerce with deep Shopify integration, product pickers, and cart abandonment optimized out of the box. ActiveCampaign works for e-commerce but requires more setup.

Automation Power
ActiveCampaign wins

ActiveCampaign has the most sophisticated automation in email marketing. Conditional logic, split testing, lead scoring, and CRM integration are all industry-leading. Omnisend's automation is good but not as deep.

Omnichannel Marketing
Omnisend wins

Omnisend includes SMS and web push natively. ActiveCampaign requires add-ons for SMS and does not offer push notifications. For true omnichannel, Omnisend is more complete.

Starter Plan Value
Omnisend wins

ActiveCampaign's Starter plan limits automations to 5 steps. Omnisend allows unlimited automation steps even on lower tiers. This makes Omnisend more capable at entry-level pricing.

Pricing Comparison

At 10,000 subscribers

Omnisend
$132/month

Standard plan, 120k emails/month, SMS extra

Visit Omnisend
ActiveCampaign
$149/month

Starter plan, annual billing

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, unlimited emails

Feature Comparison

Side-by-side feature breakdown

Feature
Omnisend
ActiveCampaign
Sequenzy
E-commerce Features
Shopify integration
Deep, native
Good, via integration
Abandoned cart
Native, optimized
Via automation
Product recommendations
Built-in
Via Deep Data
Back-in-stock alerts
Via automation
Pop-ups and forms
Strong, e-commerce
Basic
Automation
Visual automation builder
Good
Best in class
Conditional logic
Basic branching
Advanced, multi-path
Lead scoring
Advanced
Split testing in flows
Limited
Built-in
CRM integration
Basic
Full CRM included
Omnichannel
SMS marketing
Native, credits
Add-on
Push notifications
Web push included
Landing pages
Basic
Good
Live chat
Via add-on
Pricing
Free plan
250 contacts, 500 emails
14-day trial only
14-day trial
Price at 10k contacts
$132/month
$149/month
$49/month
Automation limits
Unlimited steps
5 steps on Starter
Unlimited
Unlimited emails
Pro plan only
On all plans
On Pro plan

Best For

When to choose each tool

Choose Omnisend if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses wanting email, SMS, and push together
  • Teams prioritizing value and simplicity
  • Stores with straightforward marketing automation
  • Merchants wanting e-commerce optimized features
Choose ActiveCampaign if you...
  • Businesses needing sophisticated automation
  • Companies with complex customer journeys
  • Sales-driven organizations needing CRM
  • B2B companies with long sales cycles
  • Teams with advanced marketing requirements
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing subscription automation
  • Teams wanting SaaS-specific features at lower cost

When to Consider Sequenzy Instead

SaaS-Specific Focus

ActiveCampaign has great automation but does not understand SaaS. Omnisend is e-commerce only. Sequenzy integrates with Stripe for subscription-aware triggers without manual setup.

Better Value for SaaS

At $49/month for 10k subscribers, Sequenzy costs less than both platforms while offering SaaS-specific features neither has.

Unified Platform

Sequenzy handles both transactional and marketing email. Omnisend lacks transactional. ActiveCampaign requires the Postmark add-on.

Try Sequenzy Free

Overview

Omnisend and ActiveCampaign serve different markets. Omnisend is built for e-commerce with native Shopify integration, SMS marketing, and push notifications. ActiveCampaign is a general-purpose automation platform with the deepest workflow capabilities in the industry.

The right choice depends on your business type and marketing sophistication needs.

E-commerce vs General Purpose

Omnisend excels at e-commerce. Product pickers, abandoned cart flows, and back-in-stock alerts work out of the box with Shopify. The platform understands shopping behavior natively.

ActiveCampaign can work for e-commerce via integrations, but it requires more setup. Its strength is universal automation power that applies to any business model, from SaaS to services to retail.

Automation Comparison

ActiveCampaign has the best automation in email marketing. Complex conditional logic, multi-path branching, split testing within workflows, and lead scoring are all industry-leading.

Omnisend's automation is good but not as sophisticated. It handles common e-commerce workflows well. For advanced marketing strategies with complex customer journeys, ActiveCampaign is more capable.

One catch: ActiveCampaign's Starter plan limits automations to 5 steps. You need Plus ($59/month at 1k contacts) for meaningful automation. Omnisend offers unlimited steps at lower tiers.

Omnichannel Marketing

Omnisend bundles email, SMS, and web push notifications in one platform. This makes omnichannel marketing straightforward and cost-effective for e-commerce.

ActiveCampaign focuses on email with SMS as an add-on. Push notifications require a separate tool. For true omnichannel from one dashboard, Omnisend is more complete.

Pricing Analysis

At 10,000 contacts, Omnisend costs $132/month and ActiveCampaign costs $149/month. The $17 difference is modest, but consider what you get. Omnisend includes SMS infrastructure and push notifications. ActiveCampaign requires add-ons for SMS.

Both have similar pricing structures overall. The value depends on which features you will use.

When Each Platform Shines

Choose Omnisend when: You run an e-commerce store on Shopify or WooCommerce. You want email, SMS, and push in one platform. Your automation needs are standard e-commerce workflows.

Choose ActiveCampaign when: You need sophisticated automation beyond e-commerce. Complex customer journeys matter. You want CRM functionality. B2B or service businesses with longer sales cycles.

For SaaS Companies

Neither is built for SaaS. Omnisend is e-commerce only. ActiveCampaign is powerful but does not understand subscription billing. For Stripe integration and subscription-aware automation, consider Sequenzy at $49/month.

Frequently Asked Questions

Omnisend is better for most e-commerce stores. It is purpose-built with deep Shopify integration, native SMS, and e-commerce optimized features. ActiveCampaign works for e-commerce but requires more configuration.

ActiveCampaign allows complex multi-path conditional logic, split testing within flows, lead scoring, and deep CRM integration. This enables sophisticated marketing strategies that Omnisend cannot match.

Yes, but the integration is not as deep as Omnisend's. You can sync customers and orders, but features like product pickers and cart abandonment require more manual setup.

At 10k contacts, Omnisend saves about $17/month. The bigger issue is feature access. ActiveCampaign's Starter plan limits automation to 5 steps. Omnisend offers unlimited automation steps at similar pricing.

No, Omnisend lacks lead scoring. For e-commerce, this rarely matters since you score customers by purchase behavior instead. For B2B or longer sales cycles, ActiveCampaign's lead scoring is valuable.

Omnisend has native SMS built into the platform with credit-based pricing. ActiveCampaign offers SMS as an add-on. For e-commerce SMS campaigns, Omnisend is more convenient.

No, ActiveCampaign does not offer push notifications. Omnisend includes web push in their platform. If push is important, you need a separate tool with ActiveCampaign.

Omnisend is easier with a cleaner interface focused on e-commerce workflows. ActiveCampaign is more powerful but has a steeper learning curve due to its extensive capabilities.

Export contacts from Omnisend with purchase history. Import into ActiveCampaign and map fields to their CRM. Rebuild automations in ActiveCampaign's builder. You will gain more powerful conditional logic but lose native push notifications and simplified e-commerce features.

Export contacts from ActiveCampaign. Import into Omnisend with field mapping. Rebuild automations. Note that complex conditional logic may need simplifying. You will gain native SMS, push notifications, and e-commerce optimized workflows.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com