The indie SaaS question
Small technical teams often want the same thing: avoid a giant marketing suite, but do not make every customer email a code project.
That is why Bento is a real comparison. It is more email-native than PostHog Workflows and less enterprise-shaped than Customer.io.
When to keep it in PostHog
Keep it in PostHog if the email is really just a response to an insight. A user crossed a threshold, missed a step, or triggered a behavior. The event is already in PostHog, and the action is direct.
When to move to Bento
Move to Bento when you want email operations: broadcasts, segments, automations, customer history, and a place to manage messages outside analytics.
Final thought
PostHog Workflows is the fastest way to act on product behavior. Bento is the scrappy way to run email. Sequenzy is the more structured SaaS email path when billing and transactional messages join the picture.