SequenzyvsBento

Bento Alternative for SaaS Founders

Bento offers powerful event-driven marketing. Sequenzy offers simpler SaaS-focused automation. Here's how to choose.

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AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

Here's what you'll actually pay at 10,000 contacts.

Bento
$100/month

$0.01 per contact. 10,000 contacts = $100/mo. All features included.

  • At 10,000 contacts$100/mo
  • At 25,000 contacts$250/mo
  • Free trial30-day trial
  • Shopify integrationYes
  • SMS/WhatsAppYes
  • All features includedYes
Sequenzy
$49/month

10,000 subscribers. 300k emails/month. All features included.

  • At 10,000 contacts$49/mo
  • At 25,000 contacts~$99/mo
  • Free trialFree tier (100 subs)
  • Shopify integrationNo
  • SMS/WhatsAppNo
  • All features includedYes

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Bento
Where Sequenzy Wins
Pricing at Scale
$49/mo at 10k
$100/mo at 10k
Permanent Free Tier
100 subscribers forever
30-day trial only
Simplicity
Partial
Visual Automation Builder
Event-based
Non-Developer Friendly
Partial
Where Bento Wins
E-commerce Integrations
Abandoned Cart
SMS/WhatsApp
Event-Driven Power
Partial
Deliverability Focus
SOC-2 Compliance
Coming soon
Advanced Segmentation
Comparable Features
Transactional Emails
REST API
Stripe Integration
Automation
All Features Included

The Key Difference

Bento and Sequenzy both handle transactional + marketing emails with automation. The differences:

  • Bento: Event-driven platform with e-commerce focus. Shopify/WooCommerce integrations, SMS/WhatsApp, per-contact pricing ($0.01/contact). More developer-oriented.
  • Sequenzy: SaaS-focused platform with visual automation. Stripe subscription management, simpler UI, tiered pricing. More approachable for non-developers.

When should you choose Sequenzy?

1. You Want Lower Pricing

At 10,000 contacts, Sequenzy costs $49/mo vs Bento's $100/mo. At 25,000, we're around $99/mo vs Bento's $250/mo. Sequenzy is about 50% cheaper at most scales. Bento's per-contact pricing adds up fast.

2. You're Running a SaaS (Not E-commerce)

Both have Stripe, but Sequenzy is designed for SaaS subscription management—MRR tracking, churn signals, trial automations. Bento's Stripe integration is more e-commerce payment focused.

3. You Want Simpler Automation

Sequenzy has a visual drag-and-drop builder. Bento's automation is event-driven and more code-like—powerful but steeper learning curve. If you want simplicity, Sequenzy is more approachable.

4. You're Not a Developer

Bento is described as "not beginner-friendly" with a layout that "might take a bit to get used to." Sequenzy is designed to be usable by non-technical founders.

5. You Want a Free Tier

Sequenzy has a permanent free tier with 100 subscribers. Bento only offers a 30-day trial, then you must pay.

When should you choose Bento?

1. You're Running an E-commerce Store

We don't have e-commerce integrations. Bento has Shopify, WooCommerce, and Magento apps. Abandoned cart recovery, product recommendations, order tracking—Bento does this well.

2. You Need SMS/WhatsApp

We're email-only. Bento supports SMS and WhatsApp for multi-channel campaigns. If you need text messaging, Bento has it and we don't.

3. You Need Advanced Event-Driven Automation

Bento's event system is more granular—you can fire automations on any user behavior: quiz completion, course progress, specific page views. Our automation is powerful but less granular.

4. You Need SOC-2 Compliance

Bento is SOC-2 Type II certified. We're not there yet. If your business requires SOC-2 compliance from vendors, Bento has this certification.

5. You Want Manual Account Approval

Bento manually approves every account and monitors sending. This protects deliverability. Some prefer this hands-on approach to platform quality.

Honest Limitations of Sequenzy

  • No e-commerce: No Shopify, WooCommerce, or Magento integrations.
  • No abandoned cart: We can't recover e-commerce carts.
  • Email-only: No SMS or WhatsApp support.
  • Less event granularity: Bento's event system is more powerful for complex behavior triggers.
  • Not SOC-2 yet: We're working on compliance but not certified.

Honest Limitations of Bento

  • More expensive: $100/mo at 10k contacts vs our $49/mo. Doubles at 20k.
  • No free tier: Only a 30-day trial. You must pay to continue.
  • Steeper learning curve: Not beginner-friendly. Takes time to understand.
  • Pays for every contact: Inactive subscribers still cost $0.01/mo each.
  • More developer-oriented: Non-technical users may struggle.

Frequently Asked Questions

Yes, significantly. At 10k contacts, Sequenzy is $49/mo vs Bento's $100/mo. The gap grows: at 50k contacts, Bento costs $500/mo. Our tiered pricing scales more favorably.

No. Bento offers a 30-day free trial with full features, but no permanent free tier. Sequenzy has a free tier with 100 subscribers forever.

It can work. Bento has Stripe integration and transactional emails. But it's more e-commerce focused with Shopify/WooCommerce integrations. Sequenzy is purpose-built for SaaS lifecycle marketing.

Yes. Bento has a dedicated Shopify app for abandoned cart, order tracking, and customer analytics. We don't have Shopify integration.

Not really. Reviews mention it's 'not super beginner-friendly' with a learning curve. Sequenzy is designed to be more approachable for non-developers.

Yes. Bento charges $0.01 per contact per month, regardless of activity. If you have many inactive subscribers, you're paying for contacts who never receive emails.

Yes. Bento supports SMS and WhatsApp for multi-channel campaigns. Sequenzy is email-only.

Yes. Bento is SOC-2 Type II certified. Sequenzy is not yet SOC-2 compliant.

Different approaches. Bento has more granular event-driven automation—powerful for complex behavior triggers. Sequenzy has visual drag-and-drop automation that's easier to set up.

Yes. You can export contacts and import to Sequenzy. If you're e-commerce heavy with Shopify integrations, consider if Sequenzy's lack of e-commerce features works for you.

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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