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NPS Calculator

Calculate your Net Promoter Score (NPS) from survey responses. See your promoter, passive, and detractor breakdown with industry benchmarks and actionable improvement tips.

NPS Calculator

Calculate your Net Promoter Score and compare against industry benchmarks

Scored 9 or 10

Scored 7 or 8

Scored 0 through 6

About NPS

  • NPS is calculated as % Promoters minus % Detractors
  • Scores range from -100 (all detractors) to +100 (all promoters)
  • Passives (7-8) are not included in the calculation but still matter
  • Send NPS surveys quarterly or after key interactions for the most actionable data
  • Always follow up with detractors to understand and address their concerns

About this tool

Net Promoter Score is one of the simplest yet most powerful measures of customer satisfaction and loyalty. By asking one question — "How likely are you to recommend us?" — you can segment customers into promoters, passives, and detractors. NPS correlates strongly with growth: companies with high NPS grow 2.5x faster than competitors. Use NPS insights to drive targeted email campaigns — send referral requests to promoters and recovery sequences to detractors. Track your churn rate alongside NPS to see the connection, and use our email ROI calculator to quantify the revenue impact of moving customers from detractors to promoters.

Frequently Asked Questions

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