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Email ROI Calculator

Calculate the return on investment of your email marketing campaigns. Enter your costs, revenue, and conversions to see your ROI percentage, revenue per email, and cost per conversion with industry benchmarks.

Email Marketing ROI Calculator

Calculate the return on investment from your email marketing campaigns

Include ESP fees, design, copywriting costs

Purchases, sign-ups, or other goal completions

How is email marketing ROI calculated?

  • ROI = (Revenue - Cost) / Cost x 100
  • Include all costs: ESP subscription, template design, copywriting, and team time
  • Track revenue using UTM parameters and conversion tracking
  • Email marketing averages $36-$45 return for every $1 spent across industries

About this tool

Measuring email ROI is essential for justifying your marketing spend and optimizing future campaigns. This calculator gives you a complete picture of your campaign's financial performance, including profit, revenue per email, and cost per conversion. Compare your results against industry averages to understand where you stand. Use our email marketing calculator for a broader set of metrics or our SaaS-specific ROI calculator if you run a subscription business. Track clicks with UTM parameters to attribute revenue accurately.

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