Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Quick question about {{productName}}, {{firstName}}
One click, takes 10 seconds.
We hear you, {{firstName}} — how can we do better?
Your feedback matters to us.
Thanks for the love, {{firstName}} — one more thing?
Would you share that feedback publicly?
How's {{featureName}} working for you?
2-minute survey about your experience.
Best Practices
Keep surveys to one question. Response rates drop with every additional question.
Follow up differently based on the score — detractors need help, promoters need a channel.
Send from a real person and make replies easy (no survey links for open-ended feedback).
Wait 90 days between NPS surveys to avoid survey fatigue.
Common Mistakes
Sending NPS surveys too frequently — quarterly is the maximum.
Not following up on responses — collecting data without acting on it wastes trust.
Using the NPS score alone without the qualitative follow-up.
Surveying customers during known issues or outages.
Subject Line Examples
Timing & Performance
Personalization Tips
One Question Gets More Answers
NPS works because it's one question with one click. The moment you add a second question, response rates drop by half. Collect the score first, then follow up with the qualitative question separately.
Detractors Are a Gift
Customers who give low scores and explain why are giving you a roadmap. Every piece of critical feedback is a product improvement waiting to happen. Follow up personally within 48 hours.
Turn Promoters Into Advocates
A customer who scores 9-10 is your most powerful marketing channel. Don't waste the moment — ask for a public review, a testimonial, or a referral while the positive feeling is fresh.
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