UTM Link Builder
Generate UTM parameters for your email campaign links to track performance in Google Analytics. Create consistent, well-formatted tracking URLs for all your email marketing campaigns.
Create trackable URLs for your email campaigns
UTM Best Practices
- Always use lowercase for consistency
- Replace spaces with underscores or hyphens
- Be consistent with naming conventions
- Use
utm_medium=emailfor all email campaigns - Use
utm_contentto track different links in the same email - Document your UTM naming convention for your team
About this tool
UTM parameters turn your email clicks into trackable data in Google Analytics. Use consistent naming conventions across campaigns to keep your data clean and actionable. Pair UTM tracking with our campaign calculator to measure return on investment across channels. When testing different campaigns, use our A/B test significance calculator to confirm that click-through differences are statistically real before making major strategy changes.
Frequently Asked Questions
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