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UTM Link Builder

Generate UTM parameters for your email campaign links to track performance in Google Analytics. Create consistent, well-formatted tracking URLs for all your email marketing campaigns.

Build UTM Tracking Links

Create trackable URLs for your email campaigns

The full URL you want to track

e.g., newsletter, facebook

e.g., email, cpc, social

A unique name for your campaign (no spaces)

Optional: paid keywords

Optional: differentiate links

UTM Best Practices

  • Always use lowercase for consistency
  • Replace spaces with underscores or hyphens
  • Be consistent with naming conventions
  • Use utm_medium=email for all email campaigns
  • Use utm_content to track different links in the same email
  • Document your UTM naming convention for your team

About this tool

UTM parameters turn your email clicks into trackable data in Google Analytics. Use consistent naming conventions across campaigns to keep your data clean and actionable. Pair UTM tracking with our campaign calculator to measure return on investment across channels. When testing different campaigns, use our A/B test significance calculator to confirm that click-through differences are statistically real before making major strategy changes.

Frequently Asked Questions

UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics track where your traffic comes from. The main parameters are source, medium, campaign, term, and content.

For email campaigns, use: utm_source=newsletter (or your list name), utm_medium=email, utm_campaign=campaign_name. Optionally add utm_content to differentiate links within the same email.

Always use lowercase for UTM parameters. Google Analytics treats 'Email' and 'email' as different sources, which fragments your data. Consistency is key for accurate reporting.

In GA4, go to Reports → Acquisition → Traffic Acquisition. You can filter by Source, Medium, or Campaign. Create custom reports to analyze email performance specifically.

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