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Free ROAS Calculator

Calculate your Return on Ad Spend (ROAS) for any advertising channel. Compare campaigns, see profit margins, ROI, break-even analysis, and channel-specific benchmarks for Google, Facebook, TikTok, email, and more.

ROAS Calculator

Calculate your Return on Ad Spend across any channel — with profit analysis, ROI, break-even point, and channel-specific benchmarks

Across all channels, 4x ROAS is a healthy benchmark. 8x+ is exceptional.

Total revenue attributed to this ad campaign

Total amount spent on the ad campaign

ROAS vs ROI — What's the Difference?

  • ROAS = Revenue / Ad Spend. A 4x ROAS means $4 revenue for every $1 spent on ads. It measures advertising efficiency.
  • ROI = (Revenue - Cost) / Cost × 100. It measures actual profit. A 4x ROAS = 300% ROI (you spent $1, made $3 profit).
  • ROAS of 1x is break-even in terms of ad spend — but you're still losing money when you factor in product costs, overhead, and labor.
  • For most businesses, you need at least a 3x ROAS to be truly profitable after accounting for COGS and operating costs.
  • Email marketing consistently delivers the highest ROAS of any channel ($36-42 per $1). If you're not using email to nurture ad-acquired leads, you're leaving money on the table.

About this tool

ROAS (Return on Ad Spend) is the number that tells you whether your advertising is actually making money. A 4x ROAS means every dollar you put into ads generates four dollars in revenue. Simple. Powerful. And the fastest way to figure out where to put your next marketing dollar.

This calculator goes beyond the basic ROAS formula. It shows you ROI (the actual profit percentage), break-even analysis, and how your campaigns compare to channel-specific benchmarks. The multi-campaign mode lets you compare performance side-by-side so you can shift budget from underperformers to your best channels.

Here's something most advertisers miss: email marketing has a ROAS of $36-42 for every $1 spent — far higher than any paid ad channel. That's because you're reaching people who already know you. Use our email ROI calculator to see the numbers for yourself, and pair paid acquisition with automated email sequences to maximize the lifetime value of every lead you pay for.

For a complete view of your marketing economics, check our CPC calculator to optimize cost-per-click, conversion rate calculator to improve landing pages, and CLV calculator to understand long-term customer value.

Frequently Asked Questions

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