Free ROAS Calculator
Calculate your Return on Ad Spend (ROAS) for any advertising channel. Compare campaigns, see profit margins, ROI, break-even analysis, and channel-specific benchmarks for Google, Facebook, TikTok, email, and more.
About this tool
ROAS (Return on Ad Spend) is the number that tells you whether your advertising is actually making money. A 4x ROAS means every dollar you put into ads generates four dollars in revenue. Simple. Powerful. And the fastest way to figure out where to put your next marketing dollar.
This calculator goes beyond the basic ROAS formula. It shows you ROI (the actual profit percentage), break-even analysis, and how your campaigns compare to channel-specific benchmarks. The multi-campaign mode lets you compare performance side-by-side so you can shift budget from underperformers to your best channels.
Here's something most advertisers miss: email marketing has a ROAS of $36-42 for every $1 spent — far higher than any paid ad channel. That's because you're reaching people who already know you. Use our email ROI calculator to see the numbers for yourself, and pair paid acquisition with automated email sequences to maximize the lifetime value of every lead you pay for.
For a complete view of your marketing economics, check our CPC calculator to optimize cost-per-click, conversion rate calculator to improve landing pages, and email ROI calculator to understand long-term customer value.
Frequently Asked Questions
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