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Email Footer Generator

Generate a CAN-SPAM and GDPR compliant email footer with your business details. Choose from minimal, standard, or detailed styles and copy the HTML directly into your email templates.

About this tool

Every commercial email you send needs a compliant footer. The CAN-SPAM Act requires a valid physical postal address and a working unsubscribe link in every marketing email. The GDPR adds requirements for EU recipients, including a clear explanation of why they are receiving the email. Our footer generator makes it easy to create a footer that meets all these requirements without writing any HTML by hand.

The generated HTML uses table-based layouts for maximum compatibility across email clients including Outlook, Gmail, Apple Mail, and Yahoo Mail. All styles are inlined to prevent them from being stripped. You can preview the footer in real time and copy the HTML directly into your email templates.

Three footer styles for different needs

The minimal style is perfect for transactional emails where you need compliance without distraction. It shows your company name, address, and unsubscribe link on a single line. The standard style adds a copyright notice, optional privacy policy link, and a centered layout that works well for newsletters and marketing campaigns. The detailed style includes all available information in a left-aligned format, ideal for formal business communications.

Built for email deliverability

A well-structured footer is not just a legal requirement. It also helps your deliverability score. Email providers like Gmail and Yahoo look for proper unsubscribe mechanisms and sender identification. Since February 2024, Gmail and Yahoo require one-click unsubscribe via List-Unsubscribe headers for bulk senders. Use our List-Unsubscribe header generator alongside this footer generator to cover both requirements.

Pair with other compliance tools

After generating your footer, run your complete email through the CAN-SPAM compliance checker to verify all requirements are met. Check your email word counter to make sure adding the footer does not push you past Gmail's 102 KB clipping limit. You can also convert your HTML email to plain text for the multipart text version, which improves deliverability.

If you are sending marketing emails, make sure your domain authentication is properly configured. Use our SPF checker, DKIM checker, and DMARC checker to verify your setup. A compliant footer combined with proper authentication gives you the best chance of landing in the inbox.

Frequently Asked Questions

What is required in an email footer by law?

Under CAN-SPAM, every commercial email must include: your valid physical postal address, a clear and conspicuous way to unsubscribe, and accurate sender identification. The GDPR adds requirements for EU recipients including a legal basis for processing (why they receive the email) and links to your privacy policy.

Do transactional emails need a footer?

Transactional emails (order confirmations, password resets, shipping notifications) are exempt from most CAN-SPAM requirements. However, best practice is to still include your company name and address. If the email contains any marketing content, it is classified as commercial and must include a full compliant footer.

What happens if I send emails without a compliant footer?

CAN-SPAM violations can result in penalties of up to $51,744 per email. Beyond legal risk, emails without proper footers are more likely to be flagged as spam by email providers. Gmail, Yahoo, and Outlook all look for unsubscribe mechanisms and sender identification when making filtering decisions.

Can I use a P.O. Box instead of a street address?

Yes. CAN-SPAM requires a valid physical postal address, which can be your street address, a P.O. Box registered with the US Postal Service, or a private mailbox registered with a commercial mail receiving agency. Many businesses use virtual mailbox services for this purpose.

What is the unsubscribe URL placeholder for?

If you leave the unsubscribe URL field empty, the generator inserts {{unsubscribe_url}} as a placeholder. Most email service providers (including Sequenzy) automatically replace this placeholder with a unique unsubscribe link for each recipient when the email is sent.

Will this footer work in all email clients?

Yes. The generated HTML uses table-based layouts and inline styles, which are the most compatible approach for email clients. It renders correctly in Gmail, Outlook (desktop and web), Apple Mail, Yahoo Mail, and mobile email apps. We avoid CSS features that are not supported in older email clients.

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