Email Footer Generator

Every commercial email you send needs a compliant footer. The CAN-SPAM Act requires a valid physical postal address and a working unsubscribe link in every marketing email. The GDPR adds requirements for EU recipients, including a clear explanation of why they are receiving the email. Our footer generator makes it easy to create a footer that meets all these requirements without writing any HTML by hand.

The generated HTML uses table-based layouts for maximum compatibility across email clients including Outlook, Gmail, Apple Mail, and Yahoo Mail. All styles are inlined to prevent them from being stripped. You can preview the footer in real time and copy the HTML directly into your email templates.

Three footer styles for different needs

The minimal style is perfect for transactional emails where you need compliance without distraction. It shows your company name, address, and unsubscribe link on a single line. The standard style adds a copyright notice, optional privacy policy link, and a centered layout that works well for newsletters and marketing campaigns. The detailed style includes all available information in a left-aligned format, ideal for formal business communications.

Built for email deliverability

A well-structured footer is not just a legal requirement. It also helps your deliverability score. Email providers like Gmail and Yahoo look for proper unsubscribe mechanisms and sender identification. Since February 2024, Gmail and Yahoo require one-click unsubscribe via List-Unsubscribe headers for bulk senders. Use our List-Unsubscribe header generator alongside this footer generator to cover both requirements.

Pair with other compliance tools

After generating your footer, run your complete email through the CAN-SPAM compliance checker to verify all requirements are met. Check your email word counter to make sure adding the footer does not push you past Gmail's 102 KB clipping limit. You can also convert your HTML email to plain text for the multipart text version, which improves deliverability.

If you are sending marketing emails, make sure your domain authentication is properly configured. Use our SPF checker, DKIM checker, and DMARC checker to verify your setup. A compliant footer combined with proper authentication gives you the best chance of landing in the inbox.