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Email Preheader Generator

Generate compelling email preheader text that complements your subject line. The preheader is the preview text shown after the subject line in most email clients.

Email Preheader Generator

Create compelling preview text that boosts open rates

We'll generate preheaders that complement your subject

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Preheader Best Practices

  • Complement, don't repeat your subject line
  • Front-load important info in the first 40 characters
  • Create curiosity or add a clear benefit
  • Avoid "View in browser" or "Having trouble?" text
  • Use action words and create urgency when appropriate
  • Test different preheaders with A/B testing

About this tool

Your preheader is your second chance to win the open. It should complement (not repeat) your subject line and create curiosity or urgency. Use this generator alongside our subject line tester to craft a powerful subject + preheader combo. Test different preheader variations with our A/B test calculator to see which approach resonates best with your audience. Track open rate improvements using our campaign calculator.

Frequently Asked Questions

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