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Email Preheader Generator

Generate compelling email preheader text that complements your subject line. The preheader is the preview text shown after the subject line in most email clients.

Email Preheader Generator

Create compelling preview text that boosts open rates

We'll generate preheaders that complement your subject

0/130

Preheader Best Practices

  • Complement, don't repeat your subject line
  • Front-load important info in the first 40 characters
  • Create curiosity or add a clear benefit
  • Avoid "View in browser" or "Having trouble?" text
  • Use action words and create urgency when appropriate
  • Test different preheaders with A/B testing

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About this tool

This free utility is designed to help email marketers and developers improve their deliverability and campaign performance. At Sequenzy, we believe in providing transparent, helpful tools for the community.

Frequently Asked Questions

The preheader (or preview text) is the snippet of text that appears after the subject line in the inbox. It's your second chance to convince subscribers to open your email.

Aim for 40-130 characters. Mobile shows about 40-75 characters, desktop shows 100-130. Front-load the most important information in the first 40 characters.

A good preheader complements (not repeats) your subject line, creates curiosity or urgency, includes a clear benefit, and avoids generic text like 'View in browser' or 'Having trouble viewing this?'

Without a custom preheader, email clients pull the first text from your email body. This often results in awkward previews like 'View in browser' or 'Unsubscribe' links appearing as preview text.

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