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Email Preheader Generator

Generate compelling email preheader text that complements your subject line. The preheader is the preview text shown after the subject line in most email clients.

Email Preheader Generator

Create compelling preview text that boosts open rates

We'll generate preheaders that complement your subject

0/130

Preheader Best Practices

  • Complement, don't repeat your subject line
  • Front-load important info in the first 40 characters
  • Create curiosity or add a clear benefit
  • Avoid "View in browser" or "Having trouble?" text
  • Use action words and create urgency when appropriate
  • Test different preheaders with A/B testing

About this tool

Your preheader is your second chance to win the open. It should complement (not repeat) your subject line and create curiosity or urgency. Use this generator alongside our subject line tester to craft a powerful subject + preheader combo. Test different preheader variations with our A/B test calculator to see which approach resonates best with your audience. Track open rate improvements using our campaign calculator.

Frequently Asked Questions

The preheader (or preview text) is the snippet of text that appears after the subject line in the inbox. It's your second chance to convince subscribers to open your email.

Aim for 40-130 characters. Mobile shows about 40-75 characters, desktop shows 100-130. Front-load the most important information in the first 40 characters.

A good preheader complements (not repeats) your subject line, creates curiosity or urgency, includes a clear benefit, and avoids generic text like 'View in browser' or 'Having trouble viewing this?'

Without a custom preheader, email clients pull the first text from your email body. This often results in awkward previews like 'View in browser' or 'Unsubscribe' links appearing as preview text.

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