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Email Word Counter

Count words, characters, and reading time for your email content. Optimize email length for better engagement - includes benchmarks for different email types.

Email Word Counter

Count words and optimize email length for better engagement

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Words
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Characters
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Sentences
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Read Time

Email Length Best Practices

  • Promotional emails: 50-125 words - brief and action-focused
  • Newsletters: 200-500 words - value-packed but scannable
  • Welcome emails: 150-300 words - warm and helpful
  • Transactional: 50-150 words - essential info only
  • Cold outreach: 50-125 words - respect their time
  • Keep sentences under 20 words for readability

About this tool

Email length affects readability and engagement. This tool helps you hit the sweet spot for your message type. Keep your content focused and value-packed by removing unnecessary words. Pair concise body copy with a strong subject line and compelling preheader. Test different content lengths with our A/B test calculator to see what resonates with your audience, then measure overall performance with our campaign calculator.

Frequently Asked Questions

It depends on the email type. Promotional emails: 50-125 words. Newsletters: 200-500 words. Welcome emails: 150-300 words. The key is value density - every word should serve a purpose.

Average reading speed is about 200-250 words per minute. We use 200 WPM for a conservative estimate. A 200-word email takes about 1 minute to read.

Generally, yes - especially for mobile readers. However, some audiences prefer detailed content. Test different lengths with your audience. The real metric is value-per-word, not word count.

Yes, subject lines have their own best practices (30-50 characters). This tool focuses on body content. Use our Subject Line Tester for subject line optimization.

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