MagicBell pricing guide

MagicBell Pricing Explained

MagicBell prices around notification deliveries, not email contacts, with a free Builder plan and a paid Startup tier.

Updated Jun 16, 2026·1 checked source·Independent guide
Quick answer

MagicBell's official pricing page lists Builder at $0/month with 1,000 deliveries/month, 1 project, all integrations, smart delivery, unlimited team members, and unlimited users. Startup is $249/month with 50,000 deliveries/month, $0.0025 per additional delivery, 5 projects, and $99 per additional project. Enterprise is custom and includes unlimited deliveries, unlimited projects, integration support, invoice billing, and security review. MagicBell counts deliveries by channel, so one notification to 100 users can count as more than 100 deliveries when multiple channels are used.

MagicBell at a glance

3 plans
Starts at
$0/month Builder plan
Pricing model
Delivery-based multichannel notification pricing
Free plan
Builder plan with 1,000 deliveries/month
Best for
Product teams building in-app, push, Slack, SMS, and email notification infrastructure

MagicBell plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

Builder

$0/mo

Includes 1,000 deliveries/month.

Developers testing notification workflows.

  • All integrations
  • 1 project
  • Smart Delivery
  • Unlimited team members
  • Unlimited users

Watch-outs

  • 1,000 deliveries/month
Common step-up

Startup

$249/mo

Includes 50,000 deliveries/month, then $0.0025 per additional delivery.

Teams moving notification infrastructure into production.

  • All Builder features
  • 5 projects
  • Additional projects at $99 each

Watch-outs

  • Overage charges apply

Enterprise

Custom

Sales quote.

Teams needing custom support, billing, and security review.

  • Unlimited deliveries
  • Unlimited projects
  • Integration support
  • Invoice billing
  • Security review

Watch-outs

  • No public price

MagicBell's pricing page

Captured from magicbell.com. Pricing changes often, so confirm the current numbers on the live page.

MagicBell pricing page
https://www.magicbell.com/pricingView live pricing

Buying shortcut

Which MagicBell plan should you choose?

Check live pricing

Start here

Builder

Developers testing notification workflows. It is the first tier to check when you only need the core MagicBell workflow. Watch for: 1,000 deliveries/month

Public price

$0/mo

Includes 1,000 deliveries/month.

Main upgrade

Startup

Teams moving notification infrastructure into production. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Overage charges apply

Public price

$249/mo

Includes 50,000 deliveries/month, then $0.0025 per additional delivery.

High-volume or advanced

Enterprise

Teams needing custom support, billing, and security review. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: No public price

Public price

Custom

Sales quote.

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Product notification center

MagicBell: Builder or Startup pricing maps well to delivery volume.. Sequenzy: Sequenzy is focused on marketing emails, not notification inbox infrastructure.. MagicBell is better for product notifications.

Check fit

SaaS lifecycle campaigns

MagicBell: Email is only one MagicBell channel and delivery counting can be indirect.. Sequenzy: Sequenzy is more direct for lifecycle email marketing.. Use Sequenzy when campaign strategy matters more than notification plumbing.

Check fit

Multichannel sends

MagicBell: One user notification can count multiple deliveries if delivered through multiple channels.. Sequenzy: Sequenzy pricing should be compared against actual email volume.. Model channel fan-out before comparing costs.

What to watch for

Deliveries are counted per channel, so multichannel notifications consume quota faster.

Startup overages are charged per additional delivery.

MagicBell is notification infrastructure, not a full email marketing platform.

MagicBell pricing is delivery-based

MagicBell is not priced like a newsletter tool. The key unit is notification delivery across channels.

That distinction matters because one product event can fan out to email, in-app, push, Slack, or SMS. A team should estimate notification events, channel fan-out, retention needs, project count, and whether engineers need to own notification logic in code. MagicBell is much easier to justify for product notifications than for marketing newsletters.

Use MagicBell alternatives to compare notification infrastructure. Use Sequenzy vs MagicBell when the decision is whether your messages are product notifications or lifecycle marketing campaigns.

MagicBell vs Sequenzy

MagicBell fits product notification infrastructure. Sequenzy fits marketing email workflows and SaaS lifecycle messaging.

MagicBell vs Sequenzy

How MagicBell compares with Sequenzy, which bills on emails sent rather than contact count.

MagicBell
Sequenzy
Pricing meter
Delivery-based multichannel notification pricing
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.41 / 1k at the $49/mo for 120k emails tier.
Entry point
$0/month Builder plan
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Product teams building in-app, push, Slack, SMS, and email notification infrastructure
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
Deliveries are counted per channel, so multichannel notifications consume quota faster.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.41 / 1k at $49/mo for 120k emails

Tier
Emails
Plan
Per 1k
Free
2.5k emails/mo
$0/mo
$0 / 1k
1,000 contact tier
15k emails/mo
$19/mo
$1.27 / 1k
5,000 contact tier
60k emails/mo
$29/mo
$0.48 / 1k
10,000 contact tier
120k emails/mo
$49/mo
$0.41 / 1k
25,000 contact tier
210k emails/mo
$99/mo
$0.47 / 1k
30,000 contact tier
300k emails/mo
$149/mo
$0.50 / 1k
50,000 contact tier
600k emails/mo
$299/mo
$0.50 / 1k
100,000 contact tier
900k emails/mo
$399/mo
$0.44 / 1k
150,000 contact tier
1.2M emails/mo
$499/mo
$0.42 / 1k

Verdict

MagicBell is useful for developer-owned notification systems. Sequenzy is more appropriate when the core requirement is SaaS marketing email rather than multichannel product notifications.

FAQ

Sources checked · Jun 16, 2026