Pricing at Every Scale

Users	Sequenzy	MagicBell	Difference
100	Free (2,500 emails)	Free (100 MAU)	Both have free tiers
2,000	$19/mo	$99/mo (Startup)	Save $80/mo
5,000	$29/mo	$199/mo (Startup Max)	Save $170/mo
10,000	$49/mo	~$199–599/mo	Save $150–550/mo
15,000	$99/mo	$599/mo (Pro)	Save $500/mo
50,000	$199/mo	Custom pricing	Enterprise territory
100,000	$349/mo	Custom pricing	Enterprise territory

Note: MagicBell charges per monthly active user (MAU), not per contact. If only a fraction of your users receive notifications each month, MagicBell may cost less than the table suggests. Conversely, if all users are active, costs align with the table.

Key pricing difference: MagicBell charges per active user who receives notifications. Sequenzy charges per email sent. Different models for different use cases — MagicBell's model makes sense for notification infrastructure, Sequenzy's for email marketing.

Who Should Use Each Platform

Choose Sequenzy if you are:

• A SaaS founder who needs email marketing with Stripe integration
• Focused on growing revenue through onboarding sequences and lifecycle emails
• Someone who wants AI to generate email content and sequences
• A small team (1–10 people) that needs predictable email pricing
• A developer who wants a simple API for transactional + marketing email

Choose MagicBell if you are:

• Building a product that needs an in-app notification center (notification bell)
• A developer who wants drop-in React/Vue notification components
• A company that needs real-time WebSocket notification delivery
• Building a product where users need to manage notification preferences across channels
• A team that needs push notifications alongside in-app and email

Use both if you:

• Need in-app notifications (MagicBell) plus email marketing (Sequenzy)
• Want product notifications (MagicBell) separate from marketing email (Sequenzy)
• Have a B2B SaaS that needs both a notification center and lifecycle email campaigns

Real Setup Time

Task	Sequenzy	MagicBell
Account creation	2 minutes	2 minutes
First email/notification sent	15 minutes	30 minutes
Stripe integration	5 minutes	Custom dev (hours)
In-app notification bell	N/A	1–2 hours
Full onboarding sequence	30 min (AI)	N/A (not a feature)
Notification preference center	N/A	2–4 hours
Full production setup	1–2 hours	2–4 hours

Both platforms are developer-friendly, but they have different setup paths. Sequenzy is faster for email marketing. MagicBell is faster for adding a notification center to your product (compared to building one from scratch).

How to Migrate from MagicBell to Sequenzy

Migrating typically means adding email marketing alongside MagicBell, not replacing it entirely — since MagicBell's in-app notifications have no equivalent in Sequenzy.

Step 1: Identify What Moves

Separate your MagicBell usage into two categories: (1) in-app/push notifications (stay in MagicBell) and (2) email notifications that should become marketing emails (move to Sequenzy).

Step 2: Export Contact Data

Export user data from your database — MagicBell doesn't store marketing subscriber profiles. Export emails, names, and any attributes relevant to email marketing segmentation.

Step 3: Import into Sequenzy

Use Sequenzy's CSV import or REST API to bring in your contacts. Map custom attributes (plan type, signup date, MRR) to Sequenzy subscriber fields.

Step 4: Connect Stripe

Link Stripe (or Paddle/Lemon Squeezy) to Sequenzy for automatic subscription data sync, MRR tracking, and churn signals — something that requires custom events in MagicBell.

Step 5: Build Email Sequences

Use AI to generate onboarding, trial-to-paid, and lifecycle sequences. Or manually create campaigns using Sequenzy's visual editor.

Step 6: Update Email Routing

Route marketing and transactional emails through Sequenzy's API. Keep MagicBell handling in-app notifications, push, and real-time updates. Both platforms can coexist seamlessly.

Migration timeline: 1–3 hours for most teams. The main work is deciding which emails move to Sequenzy vs which stay as MagicBell notifications.

When should you choose Sequenzy?

1. You Need Email Marketing, Not In-App Notifications

MagicBell excels at in-app notification bells and inboxes. If you need email campaigns, subscriber segments, A/B testing, and AI-generated sequences, Sequenzy is purpose-built for that. MagicBell delivers notifications — it's not a marketing platform.

2. You Want Predictable, Affordable Pricing

MagicBell's per-MAU pricing scales steeply — $99/mo for just 2,000 users, $599/mo for 15,000. Sequenzy's email-volume pricing is more predictable: $49/mo gets you 120,000 emails with unlimited contacts. Check our transparent pricing.

3. You Want Native Stripe Integration

Sequenzy connects directly to Stripe via our native integration and syncs customer data, MRR, subscription status, and churn signals automatically. MagicBell requires you to send billing events manually via their API.

4. You Want AI-Generated Email Content

Describe what you want ("a 5-email trial-to-paid sequence for a project management SaaS") and our AI generates the emails. MagicBell has no content creation features — it delivers notifications, not creates marketing content.

5. You Want Revenue Attribution

Track which emails drive MRR, upgrades, and reduce churn. See exactly how your onboarding sequence impacts conversion rates. MagicBell tracks notification delivery metrics, not business revenue impact.

When should you stick with MagicBell?

1. You Need In-App Notification UI

MagicBell's killer feature is pre-built notification bell components — drop a React or Vue component into your app and get a beautiful notification inbox. We don't have this. If you want to add a notification center like GitHub's or Slack's, MagicBell saves weeks of development.

2. You Need Real-Time Notifications

MagicBell delivers instant in-app notifications via WebSocket. Users see updates immediately without page refresh. We don't have real-time in-app delivery. For activity feeds and instant product updates, MagicBell is the right choice.

3. You Want Multi-Channel From One Platform

MagicBell handles in-app notifications, email, push, and integrations like Slack from one unified system. We only do email. If you want a single platform for all notification channels, MagicBell is more capable.

4. Your Product Needs a Notification Inbox

If your users need to browse past notifications, mark items as read, and manage their notification history (like GitHub's notification center), MagicBell provides that UI component ready to use. We don't have notification history UI. Building this yourself takes significant frontend development time.

5. You Need User Notification Preferences

MagicBell has sophisticated preference centers where users control which channels and notification types they receive. We have basic unsubscribe handling, not per-channel preferences. For granular user control over notifications, MagicBell wins clearly.

Honest Limitations of Sequenzy

• Email only: No in-app notifications, push, SMS, or real-time delivery.
• No notification UI components: We don't have pre-built notification bells, feeds, or inboxes.
• No notification history: Users can't browse past notifications in your app through Sequenzy.
• No WebSocket delivery: We're not built for real-time in-app updates.
• No channel preference center: Basic email unsubscribe handling only.
• Different purpose: We're a marketing platform, not notification infrastructure.
• Newer platform: Less proven at scale than established notification platforms.

Honest Limitations of MagicBell

• Not an email marketing platform: No campaigns, segments, A/B testing, or marketing automation.
• Expensive MAU pricing: $99/mo for just 2,000 users, $599/mo for 15,000 — costs add up fast.
• No content creation: Delivers notifications but doesn't help you write them. No AI features.
• No Stripe integration: You build your own event tracking for billing data.
• No email marketing analytics: Tracks notification delivery, not campaign performance or revenue impact.
• Small free tier: Only 100 MAU on free plan — limited for testing.
• In-app focus: If you just need email, you're paying for in-app notification infrastructure you won't use.