Localization That Stays Attached to the Email
Global email programs often become messy because every language turns into a separate campaign or duplicated automation branch. Sequenzy keeps localized variants attached to the email itself, so the same campaign or workflow can render the right language per subscriber.
| Email field | Localized behavior |
|---|---|
| Subject | Use the subject for the resolved locale |
| Preview text | Show localized inbox preview copy |
| Blocks | Render translated email content |
| Fallback | Use primary content when a locale is missing |
| Test send | Verify a specific or resolved locale |
Resolve Language from Subscriber Data
Localization works best when your product, forms, or imports store a language preference. Map that value to a subscriber attribute such as profile.locale, then let Sequenzy resolve the nearest supported locale.
| Subscriber value | Supported locale | Result |
|---|---|---|
es-MX |
es |
Sends Spanish localization |
fr-CA |
fr |
Sends French localization |
de |
none | Falls back to your fallback locale, then primary content |
| Empty value | fallback configured | Sends fallback locale |
Safer International Campaigns
Before sending, marketers can preview localized content, queue syncs, and confirm fallback behavior. This keeps international campaigns from fragmenting into duplicated work while still giving subscribers language-specific messaging.