Configure UTM tracking once for your website, then let Sequenzy append UTMs to your email content links automatically. Keep attribution clean, skip footer and social links, and override any link when you need something custom.
Benefits
Turn on auto UTM once in Tracking settings and apply the same naming convention across campaigns, automations, and transactional sends.
Content links get tagged automatically while social, privacy, terms, unsubscribe, and other utility links stay untouched.
Use variables like email subject, company name, link host, and link text to generate consistent UTM values without hand-editing every URL.
See the final tracked URL in the editor and switch any individual link to manual mode when a campaign needs custom attribution.
How it works
Turn on Add UTMs to links from your website tracking settings and define default source, medium, campaign, content, or term values.
Add text links, buttons, image links, product links, and CTA links without manually building tracking parameters into each URL.
In the editor, Sequenzy shows the final URL for auto-tagged links so you can verify exactly what will be sent.
If one link needs a different setup, switch it to manual mode and keep the rest of the email on your website defaults.
Use cases
See how SaaS teams use Sequenzy auto utm tracking.
Keep campaign attribution consistent across launch announcements, adoption follow-ups, and reminder emails.
Example
Use the same utm_source and utm_medium everywhere while deriving utm_campaign from the email subject.
Automatically track onboarding, activation, upgrade, and churn-prevention links without editing UTMs across dozens of sequence emails.
Track which sections, buttons, and image links drive traffic without cluttering your editor with long query strings.
Make sure everyone on the team uses the same tracking conventions, even when different people build campaigns.
Pricing
Unlimited contacts on all plans. Only pay for emails you send.
FAQ
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