In the order they arrived, from the first email after signup.
How often, when and how Wine.com emails its subscribers, measured from every email we received.
Every email Wine.com sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 3
Day 4
Day 5
Every subject line and preview text, in the order they arrived.
We captured 6 emails from Wine.com after signing up: seasonal campaign, sale / discount and welcome emails.
17% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean red and pink and all of its emails use discount code.
Its subject lines run about 35 characters.
