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Email examplesBrandsWine.comWelcome

Wine.com welcome email

Welcomes new subscribers with a first-purchase discount and an introduction to Wine.com’s wine discovery tools and popular categories. It also previews subscriber perks and links to curated wine lists.

Wine.com

Day 0 after signup

Welcome to Wine.com Country

Save $20 on your first purchase and discover your new favorite way to shop for wine online. |

Why it works

  • Lead with a clear first-purchase incentive, then quickly establish what subscribers can expect from the brand.
  • Pair broad category links with curated lists so readers can choose between browsing by wine type or by shopping goal.
  • Keep the welcome message brief and conversational, while placing offer restrictions and subscription controls in the footer.

How it is built

  1. Discount offer
  2. Welcome headline
  3. Subscriber benefits
  4. Wine category links
Email copy

Save $20 on your first purchase of $100+* Use code: SAVORWINE | Expires 11/23/2026 Welcome to Wine.com Country Thank you for joining our email list. There’s lots of good things coming your way. All you need is an open mind and an empty glass. • Every region you want to explore • Expert guides ready to chat • Free shipping with StewardShip† As an email subscriber, you’ll also receive exclusive discounts and information about products and sales Start your journey with our most sought-after wines... Cabernet Sauvignon › Chardonnay › Sparkling Wine › Pinot Noir › ...or explore these popular wine lists. Top-Rated & Under $50 Customer Favorites Biggest Savings Collectibles Wine.com | 2756 Alvarado Street, San Leandro, CA 94577 | © 2025 Wine.com, LLC. All rights reserved. †Exclusions apply. See terms. *New customers only. One-time use per customer. Order must be placed by 11/23/2026. The $20 discount is given for a single order with a minimum of $100 excluding shipping and tax. Items with pricing ending in 7 are excluded and will not count toward the minimum required. Discount does not apply to corporate orders, gift certificates, gift bags, gift boxes, StewardShip membership fees, select Champagne brands, Bordeaux futures, select spirits, Riedel glassware, fine and rare wine, 187ML splits, Picked by Wine.com subscriptions, and all bottles 1.5 liters or larger. No other promotion codes, coupon codes or corporate discounts may be applied to order. Offer subject to state law limitations. This is a personalized offer exclusively for the customer account you are currently signed in as and purchase must be completed using this account. Due to state and local regulations, wine and/or wine discounts may not be available for all areas and/or states. Wine.com is not liable for editorial, pictorial, or typographical errors in this communication. You received this email because you have requested to receive such occasional communications. Your email address: you@example.com is on our mailing list. We respect your privacy. Click here to see our privacy policy. To change your email address, frequency or to unsubscribe, visit our preference center. Please allow up to 10 days for your request to be processed.

Brand
Wine.com
Industry
Ecommerce · Wine retail
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Sun, 7:02 AM UTC
From
Wine.com <winecom@e.wine.com>
Sent with
SendGrid
Discount codeFree shipping

See this email for your brand

Try it
  • Curated wine lists
  • Legal and preference footer
  • All welcome email examples

    Breakdown

    Calls to action
    0 buttons, 42 links
    Length
    357 words · 2 min read
    Images
    20
    Layout
    Multi-column · Visual
    Voice
    Friendly
    Language
    English
    Fonts
    Arial, Helvetica, Libre Franklin
    Dark mode
    Custom dark styles

    Colors

    • #b71f39
    • #ffffff
    • #f43b1d
    • #5d6267
    • #303239
    Red emailsLight emails

    See this email written for your brand

    Enter your website. Sequenzy rewrites Wine.com's email with your logo, colors and voice. Free, no signup.

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